DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE

Franchising is a long-term commercial concession agreement between companies, implying the transfer by one company of another of its right to use certain intellectual property objects within the specified territory. Under the franchise agreement, the franchisor grants to the user (franchisee) the en...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	D. Wafin, E. Hmelchenko
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	franchising franchisor franchisee objects of intellectual property social stores Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/1bbfd65331b947b9aaea4b91f9039c29
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:1bbfd65331b947b9aaea4b91f9039c29
record_format	dspace
spelling	oai:doaj.org-article:1bbfd65331b947b9aaea4b91f9039c292021-12-03T07:43:24ZDEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE1816-42772686-841510.26425/1816-4277-2018-2-94-99https://doaj.org/article/1bbfd65331b947b9aaea4b91f9039c292018-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/948https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Franchising is a long-term commercial concession agreement between companies, implying the transfer by one company of another of its right to use certain intellectual property objects within the specified territory. Under the franchise agreement, the franchisor grants to the user (franchisee) the entire complex of intellectual property rights belonging to him (one or several trademarks, company name, inventions and industrial designs, know-how, copyrighted works). Using modern marketing technologies, carrying out in-depth analysis, studying foreign experience will help to form a concept that will eventually bear fruitD. WafinE. HmelchenkoPublishing House of the State University of Managementarticlefranchisingfranchisorfranchiseeobjects of intellectual propertysocial storesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 94-99 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	franchising franchisor franchisee objects of intellectual property social stores Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	franchising franchisor franchisee objects of intellectual property social stores Sociology (General) HM401-1281 Economics as a science HB71-74 D. Wafin E. Hmelchenko DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE
description	Franchising is a long-term commercial concession agreement between companies, implying the transfer by one company of another of its right to use certain intellectual property objects within the specified territory. Under the franchise agreement, the franchisor grants to the user (franchisee) the entire complex of intellectual property rights belonging to him (one or several trademarks, company name, inventions and industrial designs, know-how, copyrighted works). Using modern marketing technologies, carrying out in-depth analysis, studying foreign experience will help to form a concept that will eventually bear fruit
format	article
author	D. Wafin E. Hmelchenko
author_facet	D. Wafin E. Hmelchenko
author_sort	D. Wafin
title	DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE
title_short	DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE
title_full	DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE
title_fullStr	DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE
title_full_unstemmed	DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE
title_sort	development of the network of social shops based on franchise
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/1bbfd65331b947b9aaea4b91f9039c29
work_keys_str_mv	AT dwafin developmentofthenetworkofsocialshopsbasedonfranchise AT ehmelchenko developmentofthenetworkofsocialshopsbasedonfranchise
_version_	1718373616242917376

DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE

Ejemplares similares