DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE

Franchising is a long-term commercial concession agreement between companies, implying the transfer by one company of another of its right to use certain intellectual property objects within the specified territory. Under the franchise agreement, the franchisor grants to the user (franchisee) the en...

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Autores principales: D. Wafin, E. Hmelchenko
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
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Acceso en línea:https://doaj.org/article/1bbfd65331b947b9aaea4b91f9039c29
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