The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks

this study proposed a model to assess visitor experience quality and its effect on their image, perceived value, delight, satisfaction, and behavioral intentions in Iranian water parks. Based on convenience sampling, a sample of 384 visitors at five water parks in Mashhad, Iran was selected. Data we...

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Autores principales:	Davood Ghorbanzade, Hormoz Mehrani, Atena Rahehagh
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	experience quality perceived value visitor delight visitor satisfaction behavioral intentions water parks iran Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/1c16b40140904e248571af84971050f5
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spelling	oai:doaj.org-article:1c16b40140904e248571af84971050f52021-12-02T16:42:10ZThe effect of experience quality on behavioral intentions of domestic tourists in visiting water parks2331-197510.1080/23311975.2019.1580843https://doaj.org/article/1c16b40140904e248571af84971050f52019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1580843https://doaj.org/toc/2331-1975this study proposed a model to assess visitor experience quality and its effect on their image, perceived value, delight, satisfaction, and behavioral intentions in Iranian water parks. Based on convenience sampling, a sample of 384 visitors at five water parks in Mashhad, Iran was selected. Data were subjected to partial least squares analysis based on structural equation modeling (PLS-SEM). The findings of this study showed that quality of visitors’ experiences significantly affects water park image, perceived value, and visitor’s satisfaction. Also, water park image significantly affects perceived value, delight, and visitor’s satisfaction. Moreover, perceived value and water park image exert a direct influence on customer satisfaction, and they also positively affect behavioral intentions. But, the visitor’s delight affects indirectly and through satisfaction on behavioral intentions. Therefore, the results of this study will assist water parks management to develop and implement market-orientated service strategies both to increase experience quality and water park image and to enhance perceived value, delight, and satisfaction among visitors. It is hoped such changes will increase visitors’ favorable behavioral intentions such as revisit and positive word of mouth from the water park in the future.Davood GhorbanzadeHormoz MehraniAtena RahehaghTaylor & Francis Grouparticleexperience qualityperceived valuevisitor delightvisitor satisfactionbehavioral intentionswater parksiranBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	experience quality perceived value visitor delight visitor satisfaction behavioral intentions water parks iran Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	experience quality perceived value visitor delight visitor satisfaction behavioral intentions water parks iran Business HF5001-6182 Management. Industrial management HD28-70 Davood Ghorbanzade Hormoz Mehrani Atena Rahehagh The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks
description	this study proposed a model to assess visitor experience quality and its effect on their image, perceived value, delight, satisfaction, and behavioral intentions in Iranian water parks. Based on convenience sampling, a sample of 384 visitors at five water parks in Mashhad, Iran was selected. Data were subjected to partial least squares analysis based on structural equation modeling (PLS-SEM). The findings of this study showed that quality of visitors’ experiences significantly affects water park image, perceived value, and visitor’s satisfaction. Also, water park image significantly affects perceived value, delight, and visitor’s satisfaction. Moreover, perceived value and water park image exert a direct influence on customer satisfaction, and they also positively affect behavioral intentions. But, the visitor’s delight affects indirectly and through satisfaction on behavioral intentions. Therefore, the results of this study will assist water parks management to develop and implement market-orientated service strategies both to increase experience quality and water park image and to enhance perceived value, delight, and satisfaction among visitors. It is hoped such changes will increase visitors’ favorable behavioral intentions such as revisit and positive word of mouth from the water park in the future.
format	article
author	Davood Ghorbanzade Hormoz Mehrani Atena Rahehagh
author_facet	Davood Ghorbanzade Hormoz Mehrani Atena Rahehagh
author_sort	Davood Ghorbanzade
title	The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks
title_short	The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks
title_full	The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks
title_fullStr	The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks
title_full_unstemmed	The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks
title_sort	effect of experience quality on behavioral intentions of domestic tourists in visiting water parks
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/1c16b40140904e248571af84971050f5
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The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks

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