ALIENATION IN MASS CONSUMPTION CULTURE

Capitalism makes people's limited needs unlimited. Especially after the Industrial Revolution, the needs of people in everyday life are increasing and diversifying. Human beings, as a result of the preaching of capitalism "needs increase", their ties to their character, their essence...

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Autor principal: Mehmet Akif KARA
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/1c236764411c44e8b0680485ef47397b
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spelling oai:doaj.org-article:1c236764411c44e8b0680485ef47397b2021-11-24T09:20:39ZALIENATION IN MASS CONSUMPTION CULTURE2148-416310.9761/JASSS7820https://doaj.org/article/1c236764411c44e8b0680485ef47397b2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=411011619_30-%C3%96%C4%9Fr.%20G%C3%B6r.%20Mehmet%20Akif%20Kara.pdf&key=28930https://doaj.org/toc/2148-4163Capitalism makes people's limited needs unlimited. Especially after the Industrial Revolution, the needs of people in everyday life are increasing and diversifying. Human beings, as a result of the preaching of capitalism "needs increase", their ties to their character, their essence and their values / cultures are also damaged and disappear. Individuals are alienating to what they produce and what they ultimately consume, to nature, to other individuals, and to the final revelation. Along with the relationship between alienation and freedom, the megapoller collects, followed by the acceleration of production and the multiplicity of production, and finally the consumption culture is widespread due to the unconscious management together with the concern of consumption. With consumption, the individuals of modern society are rapidly becoming a "machine" that has to produce for the "artificial needs" of less labor and non-production, but produced in "the temples of capitalism" and to constantly reproduce itself. It is "capitalism" which is the unbreakable bond between alienation and consumption, and both of which are both the cause and the end. In this study; a theoretical analysis on alienation will be made. This work has been prepared both to establish a basis for the theoretical frameworks of field research and to complement the relationship between consumption and alienation that is lacking in marketing. The study will mainly discuss the existence of alienation in the mass consumption society.Mehmet Akif KARAFırat Universityarticlealienationconsumer culturecapitalismSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 73, Pp 417-426 (2019)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic alienation
consumer culture
capitalism
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle alienation
consumer culture
capitalism
Social Sciences
H
Social sciences (General)
H1-99
Mehmet Akif KARA
ALIENATION IN MASS CONSUMPTION CULTURE
description Capitalism makes people's limited needs unlimited. Especially after the Industrial Revolution, the needs of people in everyday life are increasing and diversifying. Human beings, as a result of the preaching of capitalism "needs increase", their ties to their character, their essence and their values / cultures are also damaged and disappear. Individuals are alienating to what they produce and what they ultimately consume, to nature, to other individuals, and to the final revelation. Along with the relationship between alienation and freedom, the megapoller collects, followed by the acceleration of production and the multiplicity of production, and finally the consumption culture is widespread due to the unconscious management together with the concern of consumption. With consumption, the individuals of modern society are rapidly becoming a "machine" that has to produce for the "artificial needs" of less labor and non-production, but produced in "the temples of capitalism" and to constantly reproduce itself. It is "capitalism" which is the unbreakable bond between alienation and consumption, and both of which are both the cause and the end. In this study; a theoretical analysis on alienation will be made. This work has been prepared both to establish a basis for the theoretical frameworks of field research and to complement the relationship between consumption and alienation that is lacking in marketing. The study will mainly discuss the existence of alienation in the mass consumption society.
format article
author Mehmet Akif KARA
author_facet Mehmet Akif KARA
author_sort Mehmet Akif KARA
title ALIENATION IN MASS CONSUMPTION CULTURE
title_short ALIENATION IN MASS CONSUMPTION CULTURE
title_full ALIENATION IN MASS CONSUMPTION CULTURE
title_fullStr ALIENATION IN MASS CONSUMPTION CULTURE
title_full_unstemmed ALIENATION IN MASS CONSUMPTION CULTURE
title_sort alienation in mass consumption culture
publisher Fırat University
publishDate 2019
url https://doaj.org/article/1c236764411c44e8b0680485ef47397b
work_keys_str_mv AT mehmetakifkara alienationinmassconsumptionculture
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