Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method

The purpose of this study is to evaluate a branding model with an emphasis on organizational social responsibility based on social networks in the banking industry. The statistical population of the study includes all the employees of Sepah Bank in Iran. The 384 people were selected as the sample of...

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Autores principales:	Isa Fahim, Mojtaba Poursalimi, Ali Hosseinzadeh, Mohammad Ghasemi Namaghi
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	social responsibility social networks banking industry Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/1c31090b417c400eb0ab6d2abbfc1ec2
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id	oai:doaj.org-article:1c31090b417c400eb0ab6d2abbfc1ec2
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spelling	oai:doaj.org-article:1c31090b417c400eb0ab6d2abbfc1ec22021-12-02T14:28:33ZEvaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method2331-197510.1080/23311975.2021.1908744https://doaj.org/article/1c31090b417c400eb0ab6d2abbfc1ec22021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1908744https://doaj.org/toc/2331-1975The purpose of this study is to evaluate a branding model with an emphasis on organizational social responsibility based on social networks in the banking industry. The statistical population of the study includes all the employees of Sepah Bank in Iran. The 384 people were selected as the sample of the study using the Cochran formula. Qualitative content analysis and structural equation analysis using PLS software were used for data analysis. The results showed that the dimension of factors had a positive and significant relationship with the dimension of processes and results. The results also showed that the process dimension has a positive and significant relationship with the dimension of the results. Also, the results of the further analysis showed that among the three main dimensions of the model (factors, processes, and results), the process dimension had the most impact on the results dimension, indicating that Sepah Bank must pay more attention to its business processes to increase its social responsibility.Isa FahimMojtaba PoursalimiAli HosseinzadehMohammad Ghasemi NamaghiTaylor & Francis Grouparticlesocial responsibilitysocial networksbanking industryBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social responsibility social networks banking industry Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	social responsibility social networks banking industry Business HF5001-6182 Management. Industrial management HD28-70 Isa Fahim Mojtaba Poursalimi Ali Hosseinzadeh Mohammad Ghasemi Namaghi Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method
description	The purpose of this study is to evaluate a branding model with an emphasis on organizational social responsibility based on social networks in the banking industry. The statistical population of the study includes all the employees of Sepah Bank in Iran. The 384 people were selected as the sample of the study using the Cochran formula. Qualitative content analysis and structural equation analysis using PLS software were used for data analysis. The results showed that the dimension of factors had a positive and significant relationship with the dimension of processes and results. The results also showed that the process dimension has a positive and significant relationship with the dimension of the results. Also, the results of the further analysis showed that among the three main dimensions of the model (factors, processes, and results), the process dimension had the most impact on the results dimension, indicating that Sepah Bank must pay more attention to its business processes to increase its social responsibility.
format	article
author	Isa Fahim Mojtaba Poursalimi Ali Hosseinzadeh Mohammad Ghasemi Namaghi
author_facet	Isa Fahim Mojtaba Poursalimi Ali Hosseinzadeh Mohammad Ghasemi Namaghi
author_sort	Isa Fahim
title	Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method
title_short	Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method
title_full	Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method
title_fullStr	Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method
title_full_unstemmed	Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method
title_sort	evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/1c31090b417c400eb0ab6d2abbfc1ec2
work_keys_str_mv	AT isafahim evaluationofabrandingmodelwithemphasisonorganizationalsocialresponsibilitybasedonsocialnetworksinthebankingindustryandthestructuralequationmethod AT mojtabapoursalimi evaluationofabrandingmodelwithemphasisonorganizationalsocialresponsibilitybasedonsocialnetworksinthebankingindustryandthestructuralequationmethod AT alihosseinzadeh evaluationofabrandingmodelwithemphasisonorganizationalsocialresponsibilitybasedonsocialnetworksinthebankingindustryandthestructuralequationmethod AT mohammadghaseminamaghi evaluationofabrandingmodelwithemphasisonorganizationalsocialresponsibilitybasedonsocialnetworksinthebankingindustryandthestructuralequationmethod
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Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method

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