Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method

The purpose of this study is to evaluate a branding model with an emphasis on organizational social responsibility based on social networks in the banking industry. The statistical population of the study includes all the employees of Sepah Bank in Iran. The 384 people were selected as the sample of...

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Autores principales: Isa Fahim, Mojtaba Poursalimi, Ali Hosseinzadeh, Mohammad Ghasemi Namaghi
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/1c31090b417c400eb0ab6d2abbfc1ec2
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