DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS

Milk, which can meet the individual nutritional needs alone and contains vital nutrients, has a very important place in nutrition. The properties of the drinking pot are a matter of consumer safety, storage time, taste and aroma, and drinking milk consumption habits may vary. Along with the social a...

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Autores principales:	Mükerrem ORAL, Nil Esra DAL, İlknur KORKMAZ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	young consumers consumption habits, youth market, milk, chi square analysis Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/1c9a4361ff944b94ab1deb4162733751
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spelling	oai:doaj.org-article:1c9a4361ff944b94ab1deb41627337512021-11-24T09:20:41ZDRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS2148-416310.9761/JASSS7680https://doaj.org/article/1c9a4361ff944b94ab1deb41627337512019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1753762853_31-Dr.%20M%C3%BCkerrem%20Oral.pdf&key=28824https://doaj.org/toc/2148-4163Milk, which can meet the individual nutritional needs alone and contains vital nutrients, has a very important place in nutrition. The properties of the drinking pot are a matter of consumer safety, storage time, taste and aroma, and drinking milk consumption habits may vary. Along with the social and economic developments of the countries, changes in consumption habits and consumption amounts can be reflected in the consumption habits of the drinking water. The growth and expansion of retail chains and the start of selling many brands of products at the same raft; increased the competition of enterprises, accelerated the product development process and directed the enterprises to product diversification. The purpose of this study is to determine the drinking habits of university students who are young consumers. It is important to investigate the drinking puzzle, which is important in terms of public health and balanced nutrition, in the framework of the youth market, which nourishes the future middle and advanced age markets and shapes consumer behaviors. In the study, data were collected from university students by online survey method. The data obtained from 452 participants in the study by easy sampling method were analyzed in the appropriate statistical program. Reliability analysis, frequency analysis and chi-square test were performed in the study. The relationship between the levels of information about young people nutritional nutrition and the importance of applications to quality / food safety management systems, which are important for milk, and drinking milk consumption were examined by chi-square analysis. As a result; the level of information about young people nutrition and the importance of applications for quality assurance standards applied in milk and drinking milk consumption were found to be significantly relatedMükerrem ORALNil Esra DALİlknur KORKMAZFırat Universityarticleyoung consumers consumption habits, youth market, milk, chisquare analysisSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 68, Pp 521-547 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	young consumers consumption habits, youth market, milk, chi square analysis Social Sciences H Social sciences (General) H1-99
spellingShingle	young consumers consumption habits, youth market, milk, chi square analysis Social Sciences H Social sciences (General) H1-99 Mükerrem ORAL Nil Esra DAL İlknur KORKMAZ DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS
description	Milk, which can meet the individual nutritional needs alone and contains vital nutrients, has a very important place in nutrition. The properties of the drinking pot are a matter of consumer safety, storage time, taste and aroma, and drinking milk consumption habits may vary. Along with the social and economic developments of the countries, changes in consumption habits and consumption amounts can be reflected in the consumption habits of the drinking water. The growth and expansion of retail chains and the start of selling many brands of products at the same raft; increased the competition of enterprises, accelerated the product development process and directed the enterprises to product diversification. The purpose of this study is to determine the drinking habits of university students who are young consumers. It is important to investigate the drinking puzzle, which is important in terms of public health and balanced nutrition, in the framework of the youth market, which nourishes the future middle and advanced age markets and shapes consumer behaviors. In the study, data were collected from university students by online survey method. The data obtained from 452 participants in the study by easy sampling method were analyzed in the appropriate statistical program. Reliability analysis, frequency analysis and chi-square test were performed in the study. The relationship between the levels of information about young people nutritional nutrition and the importance of applications to quality / food safety management systems, which are important for milk, and drinking milk consumption were examined by chi-square analysis. As a result; the level of information about young people nutrition and the importance of applications for quality assurance standards applied in milk and drinking milk consumption were found to be significantly related
format	article
author	Mükerrem ORAL Nil Esra DAL İlknur KORKMAZ
author_facet	Mükerrem ORAL Nil Esra DAL İlknur KORKMAZ
author_sort	Mükerrem ORAL
title	DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS
title_short	DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS
title_full	DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS
title_fullStr	DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS
title_full_unstemmed	DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS
title_sort	drinking milk consumption habits of young consumers
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/1c9a4361ff944b94ab1deb4162733751
work_keys_str_mv	AT mukerremoral drinkingmilkconsumptionhabitsofyoungconsumers AT nilesradal drinkingmilkconsumptionhabitsofyoungconsumers AT ilknurkorkmaz drinkingmilkconsumptionhabitsofyoungconsumers
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DRINKING MILK CONSUMPTION HABITS OF YOUNG CONSUMERS

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