Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective

With the development of modern technologies, the world has become the global village. One of the most important technologies is media technology that has made our lives easier. It comes under the fastest means of communication. One of the major issues is how media helps in creating gender ideologies...

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Autor principal:	Muqaddas Inayat
Formato:	article
Lenguaje:	EN
Publicado:	International Islamic University Islamabad 2020
Materias:	Theory and practice of education LB5-3640
Acceso en línea:	https://doaj.org/article/1caabd55109c4b5087f9620a35360f4c
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id	oai:doaj.org-article:1caabd55109c4b5087f9620a35360f4c
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spelling	oai:doaj.org-article:1caabd55109c4b5087f9620a35360f4c2021-12-03T06:24:58ZMedia Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective2520-71562520-716410.36261/ijdeel.v5i1.794https://doaj.org/article/1caabd55109c4b5087f9620a35360f4c2020-02-01T00:00:00Zhttp://irigs.iiu.edu.pk:64447/ojs/index.php/IJDEEL/article/view/794https://doaj.org/toc/2520-7156https://doaj.org/toc/2520-7164With the development of modern technologies, the world has become the global village. One of the most important technologies is media technology that has made our lives easier. It comes under the fastest means of communication. One of the major issues is how media helps in creating gender ideologies. The present study analyses the representation of men and women in a cartoon movie “Toy Story 3”. The objectives and significance of study reveal the rationale behind this topic. From the very childhood we have observed this thing that patriarchal ideology has kept men and women in traditional gender roles. The research question for this study is that how cartoon movie Toy Story 3 is used as a tool to create gender ideologies. This study comes under the heading of discourse analysis as discourse seems incomplete without gender, like how discourse is used as an important tool to depict gender. This research paper focuses on the representation of male and female in media and to carry out the research feminist critical discourse analysis is used as a method to support the analysis.Muqaddas InayatInternational Islamic University IslamabadarticleTheory and practice of educationLB5-3640ENInternational Journal of Distance Education and E-Learning , Vol 5, Iss 1, Pp 68-79 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Theory and practice of education LB5-3640
spellingShingle	Theory and practice of education LB5-3640 Muqaddas Inayat Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective
description	With the development of modern technologies, the world has become the global village. One of the most important technologies is media technology that has made our lives easier. It comes under the fastest means of communication. One of the major issues is how media helps in creating gender ideologies. The present study analyses the representation of men and women in a cartoon movie “Toy Story 3”. The objectives and significance of study reveal the rationale behind this topic. From the very childhood we have observed this thing that patriarchal ideology has kept men and women in traditional gender roles. The research question for this study is that how cartoon movie Toy Story 3 is used as a tool to create gender ideologies. This study comes under the heading of discourse analysis as discourse seems incomplete without gender, like how discourse is used as an important tool to depict gender. This research paper focuses on the representation of male and female in media and to carry out the research feminist critical discourse analysis is used as a method to support the analysis.
format	article
author	Muqaddas Inayat
author_facet	Muqaddas Inayat
author_sort	Muqaddas Inayat
title	Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective
title_short	Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective
title_full	Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective
title_fullStr	Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective
title_full_unstemmed	Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective
title_sort	media helps in reinforcing gender ideologies: discourse analysis, a changing perspective
publisher	International Islamic University Islamabad
publishDate	2020
url	https://doaj.org/article/1caabd55109c4b5087f9620a35360f4c
work_keys_str_mv	AT muqaddasinayat mediahelpsinreinforcinggenderideologiesdiscourseanalysisachangingperspective
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Media Helps in Reinforcing Gender Ideologies: Discourse Analysis, a Changing Perspective

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