The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo

Private label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo. We explore also if this logo for a private label product, what would happen if it had a non-symbolic shape rather t...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	David Badajoz, Gemma Freixa
Formato:	article
Lenguaje:	CA EN ES
Publicado:	Universitat Autònoma de Barcelona 2018
Materias:	Brand branding logotype private label brands phantom brands graphic design Drawing. Design. Illustration NC1-1940
Acceso en línea:	https://doaj.org/article/1cea8af3366740f382b9d6cde4f64ad0
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:1cea8af3366740f382b9d6cde4f64ad0
record_format	dspace
spelling	oai:doaj.org-article:1cea8af3366740f382b9d6cde4f64ad02021-12-05T09:44:14ZThe absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo10.5565/rev/grafica.1282339-75002014-9298https://doaj.org/article/1cea8af3366740f382b9d6cde4f64ad02018-01-01T00:00:00Zhttps://revistes.uab.cat/grafica/article/view/128https://doaj.org/toc/2339-7500https://doaj.org/toc/2014-9298 Private label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo. We explore also if this logo for a private label product, what would happen if it had a non-symbolic shape rather than a specific figurative new shape, but different from the retail brand. David BadajozGemma FreixaUniversitat Autònoma de BarcelonaarticleBrandbrandinglogotypeprivate label brandsphantom brandsgraphic designDrawing. Design. IllustrationNC1-1940CAENESGrafica: Documents de Disseny Gràfic, Vol 7, Iss 13 (2018)
institution	DOAJ
collection	DOAJ
language	CA EN ES
topic	Brand branding logotype private label brands phantom brands graphic design Drawing. Design. Illustration NC1-1940
spellingShingle	Brand branding logotype private label brands phantom brands graphic design Drawing. Design. Illustration NC1-1940 David Badajoz Gemma Freixa The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
description	Private label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo. We explore also if this logo for a private label product, what would happen if it had a non-symbolic shape rather than a specific figurative new shape, but different from the retail brand.
format	article
author	David Badajoz Gemma Freixa
author_facet	David Badajoz Gemma Freixa
author_sort	David Badajoz
title	The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
title_short	The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
title_full	The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
title_fullStr	The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
title_full_unstemmed	The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
title_sort	absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
publisher	Universitat Autònoma de Barcelona
publishDate	2018
url	https://doaj.org/article/1cea8af3366740f382b9d6cde4f64ad0
work_keys_str_mv	AT davidbadajoz theabsenceofthebrandlogoinprivatelabelbrandsmineralwaterwithoutlogononfigurativelogoorsymboliclogo AT gemmafreixa theabsenceofthebrandlogoinprivatelabelbrandsmineralwaterwithoutlogononfigurativelogoorsymboliclogo AT davidbadajoz absenceofthebrandlogoinprivatelabelbrandsmineralwaterwithoutlogononfigurativelogoorsymboliclogo AT gemmafreixa absenceofthebrandlogoinprivatelabelbrandsmineralwaterwithoutlogononfigurativelogoorsymboliclogo
_version_	1718372542117314560

The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo

Ejemplares similares