System of monitoring of Internet resources as instrument of digital marketing

The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improv...

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Autores principales:	N. B. Zemlyanskaya, D. A. Komonov, M. V. Sazonova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	web analysis components of digital marketing optimization of sales information technologies internet resources Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/1d0d340307924e24a229c593687ade71
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id	oai:doaj.org-article:1d0d340307924e24a229c593687ade71
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spelling	oai:doaj.org-article:1d0d340307924e24a229c593687ade712021-12-03T07:43:27ZSystem of monitoring of Internet resources as instrument of digital marketing1816-42772686-841510.26425/1816-4277-2019-2-20-23https://doaj.org/article/1d0d340307924e24a229c593687ade712019-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1292https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improvement of content of the website and optimization of sales propositions has been shown. The main indicators of web analytics, including its analytical cycle have been considered in detail. The fundamental objectives, tools and services of web analytics, allowing to organize effectively its work, have been determined.N. B. ZemlyanskayaD. A. KomonovM. V. SazonovaPublishing House of the State University of Managementarticleweb analysiscomponents of digital marketingoptimization of salesinformation technologiesinternet resourcesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 20-23 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	web analysis components of digital marketing optimization of sales information technologies internet resources Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	web analysis components of digital marketing optimization of sales information technologies internet resources Sociology (General) HM401-1281 Economics as a science HB71-74 N. B. Zemlyanskaya D. A. Komonov M. V. Sazonova System of monitoring of Internet resources as instrument of digital marketing
description	The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improvement of content of the website and optimization of sales propositions has been shown. The main indicators of web analytics, including its analytical cycle have been considered in detail. The fundamental objectives, tools and services of web analytics, allowing to organize effectively its work, have been determined.
format	article
author	N. B. Zemlyanskaya D. A. Komonov M. V. Sazonova
author_facet	N. B. Zemlyanskaya D. A. Komonov M. V. Sazonova
author_sort	N. B. Zemlyanskaya
title	System of monitoring of Internet resources as instrument of digital marketing
title_short	System of monitoring of Internet resources as instrument of digital marketing
title_full	System of monitoring of Internet resources as instrument of digital marketing
title_fullStr	System of monitoring of Internet resources as instrument of digital marketing
title_full_unstemmed	System of monitoring of Internet resources as instrument of digital marketing
title_sort	system of monitoring of internet resources as instrument of digital marketing
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/1d0d340307924e24a229c593687ade71
work_keys_str_mv	AT nbzemlyanskaya systemofmonitoringofinternetresourcesasinstrumentofdigitalmarketing AT dakomonov systemofmonitoringofinternetresourcesasinstrumentofdigitalmarketing AT mvsazonova systemofmonitoringofinternetresourcesasinstrumentofdigitalmarketing
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System of monitoring of Internet resources as instrument of digital marketing

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