ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)

<p>On the modern level of History development its local and social fields are increasingly getting popular since they meet the requirements of innovation and actuality of scientific work. These fields allow to lead in the research new, often alternative, sources revealing new facets of traditi...

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Autor principal:	P. V. Yurlov
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2014
Materias:	advertising text quantity analysis content analysis entrepreneurship market conjuncture Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/1d4ef301564040da9ecaa47a52bbb4d5
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id	oai:doaj.org-article:1d4ef301564040da9ecaa47a52bbb4d5
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spelling	oai:doaj.org-article:1d4ef301564040da9ecaa47a52bbb4d52021-12-02T16:00:14ZADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)2070-756810.12731/2070-7568-2014-4-10https://doaj.org/article/1d4ef301564040da9ecaa47a52bbb4d52014-09-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/2163https://doaj.org/toc/2070-7568<p>On the modern level of History development its local and social fields are increasingly getting popular since they meet the requirements of innovation and actuality of scientific work. These fields allow to lead in the research new, often alternative, sources revealing new facets of traditional issues of precise historical period. In this work the author on the base of advertising texts in newspapers using quantity and content analysis researches the changes of business climate, main forms of companies organization, and their development in Yeniseyskaya guberniya in the 1920s. Moreover, taking newspaper advertisements the author highlights the periods of business activity having got it as a result of market and political conjuncture. The length of each period is 2 years and caused by the economic crisis in 1923, 1925, 1927 and 1929. Thus, materials of advertisements prove sinusoidal development of business through the periods of ups and downs and give the opportunity for researching market behavior of local entrepreneurs. </p>P. V. YurlovScience and Innovation Center Publishing Housearticleadvertising textquantity analysiscontent analysisentrepreneurshipmarket conjunctureLawKSocial SciencesHENRUНаука Красноярья, Vol 0, Iss 4, Pp 159-173 (2014)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	advertising text quantity analysis content analysis entrepreneurship market conjuncture Law K Social Sciences H
spellingShingle	advertising text quantity analysis content analysis entrepreneurship market conjuncture Law K Social Sciences H P. V. Yurlov ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)
description	<p>On the modern level of History development its local and social fields are increasingly getting popular since they meet the requirements of innovation and actuality of scientific work. These fields allow to lead in the research new, often alternative, sources revealing new facets of traditional issues of precise historical period. In this work the author on the base of advertising texts in newspapers using quantity and content analysis researches the changes of business climate, main forms of companies organization, and their development in Yeniseyskaya guberniya in the 1920s. Moreover, taking newspaper advertisements the author highlights the periods of business activity having got it as a result of market and political conjuncture. The length of each period is 2 years and caused by the economic crisis in 1923, 1925, 1927 and 1929. Thus, materials of advertisements prove sinusoidal development of business through the periods of ups and downs and give the opportunity for researching market behavior of local entrepreneurs. </p>
format	article
author	P. V. Yurlov
author_facet	P. V. Yurlov
author_sort	P. V. Yurlov
title	ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)
title_short	ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)
title_full	ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)
title_fullStr	ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)
title_full_unstemmed	ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)
title_sort	advertising text as the reflection of social-economic changes and its development in the nep (on the materials of yeniseyskaya guberniya)
publisher	Science and Innovation Center Publishing House
publishDate	2014
url	https://doaj.org/article/1d4ef301564040da9ecaa47a52bbb4d5
work_keys_str_mv	AT pvyurlov advertisingtextasthereflectionofsocialeconomicchangesanditsdevelopmentintheneponthematerialsofyeniseyskayaguberniya
_version_	1718385257754918912

ADVERTISING TEXT AS THE REFLECTION OF SOCIAL-ECONOMIC CHANGES AND ITS DEVELOPMENT IN THE NEP (ON THE MATERIALS OF YENISEYSKAYA GUBERNIYA)

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