THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH

Convinced of the importance of relevant communication through the web, the city of Marrakech under the direction of its regional tourism council, embarked on the path of territorial marketing on the internet via its website, Facebook page, application mobile and more. This work ex...

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Autores principales:	MOHCINE ANFOUD, KHADDOUJ KARIM
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2020
Materias:	territorial marketing territory attractiveness digital Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22083 https://doaj.org/article/1d87d0cf9a4b4f54be70ab80cac5e6ed
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spelling	oai:doaj.org-article:1d87d0cf9a4b4f54be70ab80cac5e6ed2021-11-22T11:08:39ZTHE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECHhttps://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.220832028-51752458-665Xhttps://doaj.org/article/1d87d0cf9a4b4f54be70ab80cac5e6ed2020-12-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/22083/11873https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XConvinced of the importance of relevant communication through the web, the city of Marrakech under the direction of its regional tourism council, embarked on the path of territorial marketing on the internet via its website, Facebook page, application mobile and more. This work examines the contribution of digital technology in improving the attractiveness of territories based on number data from two studies, the first is qualitative with the Deputy Director of the Regional Council of Tourism of Marrakech and the second is quantitative nearby 350 tourists having visited the city of Marrakech duringthe period August 2016-August 2017.MOHCINE ANFOUDKHADDOUJ KARIMUniversité Mohammed V de Rabatarticleterritorial marketingterritoryattractivenessdigitalManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 12, Iss 2, Pp 1-22 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	territorial marketing territory attractiveness digital Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	territorial marketing territory attractiveness digital Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 MOHCINE ANFOUD KHADDOUJ KARIM THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH
description	Convinced of the importance of relevant communication through the web, the city of Marrakech under the direction of its regional tourism council, embarked on the path of territorial marketing on the internet via its website, Facebook page, application mobile and more. This work examines the contribution of digital technology in improving the attractiveness of territories based on number data from two studies, the first is qualitative with the Deputy Director of the Regional Council of Tourism of Marrakech and the second is quantitative nearby 350 tourists having visited the city of Marrakech duringthe period August 2016-August 2017.
format	article
author	MOHCINE ANFOUD KHADDOUJ KARIM
author_facet	MOHCINE ANFOUD KHADDOUJ KARIM
author_sort	MOHCINE ANFOUD
title	THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH
title_short	THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH
title_full	THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH
title_fullStr	THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH
title_full_unstemmed	THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH
title_sort	attractiveness of territories in the digital era: case of the city of marrakech
publisher	Université Mohammed V de Rabat
publishDate	2020
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i2.22083 https://doaj.org/article/1d87d0cf9a4b4f54be70ab80cac5e6ed
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THE ATTRACTIVENESS OF TERRITORIES IN THE DIGITAL ERA: CASE OF THE CITY OF MARRAKECH

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