Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia

Price is the most important tool of company behavior on market, whose changes are caught immediately by customers, competitors and state structures. Adequate pricing can bring profit to the company and raise its competitiveness and stability on market. Unfortunately, rather often price decisions of...

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Autor principal:	M. V. Dolgova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2020
Materias:	pricing price value export strategy pandemia life cycle of products Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/1e5f9a50658049aea79e60f4208cecee
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spelling	oai:doaj.org-article:1e5f9a50658049aea79e60f4208cecee2021-11-15T05:20:50ZPrice Strategies of Exporters in Conditions of Crisis Caused by Pandemia2413-28292587-925110.21686/2413-2829-2020-6-188-197https://doaj.org/article/1e5f9a50658049aea79e60f4208cecee2020-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/979https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Price is the most important tool of company behavior on market, whose changes are caught immediately by customers, competitors and state structures. Adequate pricing can bring profit to the company and raise its competitiveness and stability on market. Unfortunately, rather often price decisions of home exporters working on non-raw material markets are only a response to competitors’ steps and they aim at reaching tactical, momentary but not strategic goals. Companies usually try to use the same price strategies on foreign markets as they use on national market. In conditions of the global crisis, uneven introduction of isolation regime and border closing by countries, breaking supply chains, bankruptcy or closure of national companies Russian exporters face the loss of distribution channels developed earlier. On the other hand, in these conditions they get an opportunity not only to settle on developed markets nut to penetrate new overseas markets in such segments, where the work of local companies was cut or shut down. In any case home exporters should think over their price strategy on foreign market and research changes in customer preferences, in their perception of company product value. The author gives recommendations aimed at improving exporters’ pricing in conditions of 2020 crisis on the basis of analyzing customers in view of their contribution to the company profit.M. V. DolgovaPlekhanov Russian University of Economicsarticlepricingpricevalueexportstrategypandemialife cycle of productsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 17, Iss 6, Pp 188-197 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	pricing price value export strategy pandemia life cycle of products Economics as a science HB71-74
spellingShingle	pricing price value export strategy pandemia life cycle of products Economics as a science HB71-74 M. V. Dolgova Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia
description	Price is the most important tool of company behavior on market, whose changes are caught immediately by customers, competitors and state structures. Adequate pricing can bring profit to the company and raise its competitiveness and stability on market. Unfortunately, rather often price decisions of home exporters working on non-raw material markets are only a response to competitors’ steps and they aim at reaching tactical, momentary but not strategic goals. Companies usually try to use the same price strategies on foreign markets as they use on national market. In conditions of the global crisis, uneven introduction of isolation regime and border closing by countries, breaking supply chains, bankruptcy or closure of national companies Russian exporters face the loss of distribution channels developed earlier. On the other hand, in these conditions they get an opportunity not only to settle on developed markets nut to penetrate new overseas markets in such segments, where the work of local companies was cut or shut down. In any case home exporters should think over their price strategy on foreign market and research changes in customer preferences, in their perception of company product value. The author gives recommendations aimed at improving exporters’ pricing in conditions of 2020 crisis on the basis of analyzing customers in view of their contribution to the company profit.
format	article
author	M. V. Dolgova
author_facet	M. V. Dolgova
author_sort	M. V. Dolgova
title	Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia
title_short	Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia
title_full	Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia
title_fullStr	Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia
title_full_unstemmed	Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia
title_sort	price strategies of exporters in conditions of crisis caused by pandemia
publisher	Plekhanov Russian University of Economics
publishDate	2020
url	https://doaj.org/article/1e5f9a50658049aea79e60f4208cecee
work_keys_str_mv	AT mvdolgova pricestrategiesofexportersinconditionsofcrisiscausedbypandemia
_version_	1718428603225473024

Price Strategies of Exporters in Conditions of Crisis Caused by Pandemia

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