The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports

The management in sport is usually associated with a number of aspects and features of administration, adopted in national and international sports federations and organizations, but also in the past decades, sports management in most countries entirely absorbed the sphere of sports marketing. The d...

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Autores principales:	Alexander Vasilyevich Labudin, Amir Mukhtarovich Shamchalov
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	sports sports management sports marketing sports business the commercialization of sport Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/1eab3f24e415474a99947a8eba27e3b2
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spelling	oai:doaj.org-article:1eab3f24e415474a99947a8eba27e3b22021-11-12T10:46:05ZThe Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports1726-11391816-859010.22394/1726-1139-2017-6-133-139https://doaj.org/article/1eab3f24e415474a99947a8eba27e3b22018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/721https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The management in sport is usually associated with a number of aspects and features of administration, adopted in national and international sports federations and organizations, but also in the past decades, sports management in most countries entirely absorbed the sphere of sports marketing. The development of sports business is associated with the marketing principle of customer-orientation, with an offer of expanded service package to the audience, with improving the quality of sports and entertainment services to viewers. Widespread use of sponsorship for the financing of sports and the application of marketing technologies for the organization of spectator flows suggests the formation of modern management concepts in the area of professional sport, which is based on a sports business (provision of recreational and sports entertainment services on a commercial basis). The paper concludes that sports business in professional sport and its elements in the sphere of amateur Olympic sports is formed by a combination of the two major levels or components - competition process of professional athletesand the organization of spectacular entertainment side of sports events. The paper distinguishes and describes seven key characteristics that reflect the actual combination of social and economic characteristics of sport management.Alexander Vasilyevich LabudinAmir Mukhtarovich ShamchalovNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlesportssports managementsports marketingsports businessthe commercialization of sportPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 6, Pp 133-139 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	sports sports management sports marketing sports business the commercialization of sport Political institutions and public administration (General) JF20-2112
spellingShingle	sports sports management sports marketing sports business the commercialization of sport Political institutions and public administration (General) JF20-2112 Alexander Vasilyevich Labudin Amir Mukhtarovich Shamchalov The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
description	The management in sport is usually associated with a number of aspects and features of administration, adopted in national and international sports federations and organizations, but also in the past decades, sports management in most countries entirely absorbed the sphere of sports marketing. The development of sports business is associated with the marketing principle of customer-orientation, with an offer of expanded service package to the audience, with improving the quality of sports and entertainment services to viewers. Widespread use of sponsorship for the financing of sports and the application of marketing technologies for the organization of spectator flows suggests the formation of modern management concepts in the area of professional sport, which is based on a sports business (provision of recreational and sports entertainment services on a commercial basis). The paper concludes that sports business in professional sport and its elements in the sphere of amateur Olympic sports is formed by a combination of the two major levels or components - competition process of professional athletesand the organization of spectacular entertainment side of sports events. The paper distinguishes and describes seven key characteristics that reflect the actual combination of social and economic characteristics of sport management.
format	article
author	Alexander Vasilyevich Labudin Amir Mukhtarovich Shamchalov
author_facet	Alexander Vasilyevich Labudin Amir Mukhtarovich Shamchalov
author_sort	Alexander Vasilyevich Labudin
title	The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_short	The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_full	The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_fullStr	The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_full_unstemmed	The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_sort	features of the combination of social and economic characteristics in a modern approach to management of sports
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/1eab3f24e415474a99947a8eba27e3b2
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The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports

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