Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications

By the help of rapid developments in technology and new trends in social media platform, consumers’ behavior on digital platform has started to change. Users adopted a wide range of digital technologies into their communication. It remains unclear why they adopt multiple forms of social media instea...

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Autores principales:	Emre Kadir Özekenci, Şefika Nilay Onatça Engin, Yonca Bir, Murat Gülmez
Formato:	article
Lenguaje:	EN TR
Publicado:	Erciyes University 2019
Materias:	uses and gratification social media university students and academicians kullanımlar ve doyumlar sosyal medya üniversite öğrencileri ve akademisyenler Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/1ec11408cbe647549b6ec0632f46bb55
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spelling	oai:doaj.org-article:1ec11408cbe647549b6ec0632f46bb552021-12-02T11:01:41ZDetermining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications1308-31982667-581110.17680/erciyesiletisim.486452https://doaj.org/article/1ec11408cbe647549b6ec0632f46bb552019-07-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/erciyesiletisim/issue/47017/486452https://doaj.org/toc/1308-3198https://doaj.org/toc/2667-5811By the help of rapid developments in technology and new trends in social media platform, consumers’ behavior on digital platform has started to change. Users adopted a wide range of digital technologies into their communication. It remains unclear why they adopt multiple forms of social media instead of traditional media. In this context, the main purpose of this study investigates factors that affect university students and academicians being on social media, by the context of uses and gratification theory. In this context, data were collected from 345 university students and 87 academicians, by the technique of “easy sampling method“. Data management and analysis is performed by using SPSS 20.0 program. Results indicate that among the factors affecting the social media usage of the university students, there are differences between the genders in terms of the dimensions of socialization and obtaining information. In detail, the female participants are more satisfied than the female participants according to socializing and it is the vice versa for obtaining information. For academicians, there is a significant difference in terms of entertainment and information seeking dimensions, with the male participants having a higher average than the female participants.Emre Kadir ÖzekenciŞefika Nilay Onatça EnginYonca BirMurat GülmezErciyes Universityarticleuses and gratificationsocial mediauniversity students and academicianskullanımlar ve doyumlarsosyal medyaüniversite öğrencileri ve akademisyenlerCommunication. Mass mediaP87-96ENTRErciyes iletişim Dergisi, Vol 6, Iss 2, Pp 1445-1460 (2019)
institution	DOAJ
collection	DOAJ
language	EN TR
topic	uses and gratification social media university students and academicians kullanımlar ve doyumlar sosyal medya üniversite öğrencileri ve akademisyenler Communication. Mass media P87-96
spellingShingle	uses and gratification social media university students and academicians kullanımlar ve doyumlar sosyal medya üniversite öğrencileri ve akademisyenler Communication. Mass media P87-96 Emre Kadir Özekenci Şefika Nilay Onatça Engin Yonca Bir Murat Gülmez Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
description	By the help of rapid developments in technology and new trends in social media platform, consumers’ behavior on digital platform has started to change. Users adopted a wide range of digital technologies into their communication. It remains unclear why they adopt multiple forms of social media instead of traditional media. In this context, the main purpose of this study investigates factors that affect university students and academicians being on social media, by the context of uses and gratification theory. In this context, data were collected from 345 university students and 87 academicians, by the technique of “easy sampling method“. Data management and analysis is performed by using SPSS 20.0 program. Results indicate that among the factors affecting the social media usage of the university students, there are differences between the genders in terms of the dimensions of socialization and obtaining information. In detail, the female participants are more satisfied than the female participants according to socializing and it is the vice versa for obtaining information. For academicians, there is a significant difference in terms of entertainment and information seeking dimensions, with the male participants having a higher average than the female participants.
format	article
author	Emre Kadir Özekenci Şefika Nilay Onatça Engin Yonca Bir Murat Gülmez
author_facet	Emre Kadir Özekenci Şefika Nilay Onatça Engin Yonca Bir Murat Gülmez
author_sort	Emre Kadir Özekenci
title	Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
title_short	Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
title_full	Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
title_fullStr	Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
title_full_unstemmed	Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
title_sort	determining the factors that affect university students and academicians’ social media usage & gratifications
publisher	Erciyes University
publishDate	2019
url	https://doaj.org/article/1ec11408cbe647549b6ec0632f46bb55
work_keys_str_mv	AT emrekadirozekenci determiningthefactorsthataffectuniversitystudentsandacademicianssocialmediausagegratifications AT sefikanilayonatcaengin determiningthefactorsthataffectuniversitystudentsandacademicianssocialmediausagegratifications AT yoncabir determiningthefactorsthataffectuniversitystudentsandacademicianssocialmediausagegratifications AT muratgulmez determiningthefactorsthataffectuniversitystudentsandacademicianssocialmediausagegratifications
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Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications

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