Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications

By the help of rapid developments in technology and new trends in social media platform, consumers’ behavior on digital platform has started to change. Users adopted a wide range of digital technologies into their communication. It remains unclear why they adopt multiple forms of social media instea...

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Autores principales: Emre Kadir Özekenci, Şefika Nilay Onatça Engin, Yonca Bir, Murat Gülmez
Formato: article
Lenguaje:EN
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Publicado: Erciyes University 2019
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Acceso en línea:https://doaj.org/article/1ec11408cbe647549b6ec0632f46bb55
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