Sentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model

Customer reviews are important information that can be used by providers of goods or services to maintain customer loyalty, understand customer feelings and analyze the business competition. Users use customer feedback on social media or e-commerce as material for consideration before using or buyin...

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Autores principales: Khayatun Nufus Gina, Mustafid Mustafid, Gernowo Rahmat
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FR
Publicado: EDP Sciences 2021
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Acceso en línea:https://doaj.org/article/1fef7db797934a05bd8a6bc5a18f799d
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spelling oai:doaj.org-article:1fef7db797934a05bd8a6bc5a18f799d2021-11-08T15:19:57ZSentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model2267-124210.1051/e3sconf/202131705031https://doaj.org/article/1fef7db797934a05bd8a6bc5a18f799d2021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/93/e3sconf_icenis2021_05031.pdfhttps://doaj.org/toc/2267-1242Customer reviews are important information that can be used by providers of goods or services to maintain customer loyalty, understand customer feelings and analyze the business competition. Users use customer feedback on social media or e-commerce as material for consideration before using or buying products. This study aims to conduct a sentiment analysis for user satisfaction of the Video on Demand application in Indonesia with the Long Short-Term Memory (LSTM) model. LSTM, which is a deep learning method that is widely implemented in natural language processing research. Sentiment analysis is applied to find out how customers feel about products on the market. The study results indicate that the LSTM model's implementation for sentiment analysis using two positive and negative labels obtained the value of precision 73.81%, recall 73.81%, f1 score 73.81%. In addition, the accuracy value obtained is 73.90% can be used as a consideration for the company in knowing user sentiment to meet the expectations and desires of customers and keep customers using the service.Khayatun Nufus GinaMustafid MustafidGernowo RahmatEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 317, p 05031 (2021)
institution DOAJ
collection DOAJ
language EN
FR
topic Environmental sciences
GE1-350
spellingShingle Environmental sciences
GE1-350
Khayatun Nufus Gina
Mustafid Mustafid
Gernowo Rahmat
Sentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model
description Customer reviews are important information that can be used by providers of goods or services to maintain customer loyalty, understand customer feelings and analyze the business competition. Users use customer feedback on social media or e-commerce as material for consideration before using or buying products. This study aims to conduct a sentiment analysis for user satisfaction of the Video on Demand application in Indonesia with the Long Short-Term Memory (LSTM) model. LSTM, which is a deep learning method that is widely implemented in natural language processing research. Sentiment analysis is applied to find out how customers feel about products on the market. The study results indicate that the LSTM model's implementation for sentiment analysis using two positive and negative labels obtained the value of precision 73.81%, recall 73.81%, f1 score 73.81%. In addition, the accuracy value obtained is 73.90% can be used as a consideration for the company in knowing user sentiment to meet the expectations and desires of customers and keep customers using the service.
format article
author Khayatun Nufus Gina
Mustafid Mustafid
Gernowo Rahmat
author_facet Khayatun Nufus Gina
Mustafid Mustafid
Gernowo Rahmat
author_sort Khayatun Nufus Gina
title Sentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model
title_short Sentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model
title_full Sentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model
title_fullStr Sentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model
title_full_unstemmed Sentiment Analysis for Video on Demand Application User Satisfaction with Long Short Term Memory Model
title_sort sentiment analysis for video on demand application user satisfaction with long short term memory model
publisher EDP Sciences
publishDate 2021
url https://doaj.org/article/1fef7db797934a05bd8a6bc5a18f799d
work_keys_str_mv AT khayatunnufusgina sentimentanalysisforvideoondemandapplicationusersatisfactionwithlongshorttermmemorymodel
AT mustafidmustafid sentimentanalysisforvideoondemandapplicationusersatisfactionwithlongshorttermmemorymodel
AT gernoworahmat sentimentanalysisforvideoondemandapplicationusersatisfactionwithlongshorttermmemorymodel
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