Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka

Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The...

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Autores principales:	T M Gajanana, D Sreenivasa Murthy, A K Saxena, D V Sudhakar Rao, M Sudha, V Dakshinamoorthy
Formato:	article
Lenguaje:	EN
Publicado:	Society for Promotion of Horticulture - Indian Institute of Horticultural Research 2015
Materias:	guava post-harvest losses allahabad safeda economic analysis marketing efficiency Plant culture SB1-1110
Acceso en línea:	https://doaj.org/article/200f00f3f10746d0b621f4ce75a89b21
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id	oai:doaj.org-article:200f00f3f10746d0b621f4ce75a89b21
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spelling	oai:doaj.org-article:200f00f3f10746d0b621f4ce75a89b212021-12-02T11:14:40ZEconomic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka0973-354X2582-4899https://doaj.org/article/200f00f3f10746d0b621f4ce75a89b212015-06-01T00:00:00Zhttps://jhs.iihr.res.in/index.php/jhs/article/view/157https://doaj.org/toc/0973-354Xhttps://doaj.org/toc/2582-4899Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The producer's share was 51.52% and PHL, when included as an item of cost, reduced the share to 45.80%. PHL also reduced marketing efficiency index from 1.06 to 0.88, thereby indicating the importance of PHL and scope for minimizing it to improve the efficiency of the marketing system in guava.T M GajananaD Sreenivasa MurthyA K SaxenaD V Sudhakar RaoM SudhaV DakshinamoorthySociety for Promotion of Horticulture - Indian Institute of Horticultural Researcharticleguavapost-harvest lossesallahabad safedaeconomic analysismarketing efficiencyPlant cultureSB1-1110ENJournal of Horticultural Sciences, Vol 10, Iss 1, Pp 70-73 (2015)
institution	DOAJ
collection	DOAJ
language	EN
topic	guava post-harvest losses allahabad safeda economic analysis marketing efficiency Plant culture SB1-1110
spellingShingle	guava post-harvest losses allahabad safeda economic analysis marketing efficiency Plant culture SB1-1110 T M Gajanana D Sreenivasa Murthy A K Saxena D V Sudhakar Rao M Sudha V Dakshinamoorthy Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka
description	Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The producer's share was 51.52% and PHL, when included as an item of cost, reduced the share to 45.80%. PHL also reduced marketing efficiency index from 1.06 to 0.88, thereby indicating the importance of PHL and scope for minimizing it to improve the efficiency of the marketing system in guava.
format	article
author	T M Gajanana D Sreenivasa Murthy A K Saxena D V Sudhakar Rao M Sudha V Dakshinamoorthy
author_facet	T M Gajanana D Sreenivasa Murthy A K Saxena D V Sudhakar Rao M Sudha V Dakshinamoorthy
author_sort	T M Gajanana
title	Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka
title_short	Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka
title_full	Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka
title_fullStr	Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka
title_full_unstemmed	Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka
title_sort	economic analysis of post-harvest loss and marketing efficiency in guava (cv. allahabad safeda) in karnataka
publisher	Society for Promotion of Horticulture - Indian Institute of Horticultural Research
publishDate	2015
url	https://doaj.org/article/200f00f3f10746d0b621f4ce75a89b21
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Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka

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