THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES

Unfortunately, the film poster created by heart and soul of professional artists has disappeared from life of our country-men. The article shows the essence, content, esthetic aspects of film posters of the 20th century in connection with archetypes presence in them. It is possible to trace sources...

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Autor principal:	Sergey A. Afonsky
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2017
Materias:	concealed symbols poster list econometric model brands art images colour symbols stylistics ideas customer decisions collective unconscious Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/2019270c451844529d61fd65d6c04e84
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id	oai:doaj.org-article:2019270c451844529d61fd65d6c04e84
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spelling	oai:doaj.org-article:2019270c451844529d61fd65d6c04e842021-11-15T05:20:45ZTHE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES2413-28292587-925110.21686/2413-2829-2017-2-178-186https://doaj.org/article/2019270c451844529d61fd65d6c04e842017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/284https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Unfortunately, the film poster created by heart and soul of professional artists has disappeared from life of our country-men. The article shows the essence, content, esthetic aspects of film posters of the 20th century in connection with archetypes presence in them. It is possible to trace sources that generate such ideas, through home film posters ways of their arising, conscious, subconscious or accidental are shown. The author came to the conclusion that availability of archetypes in today’s adverts attracts attention at the subconscious level, raises visual interest, helps affect customer decisions, makes potential respondent find, choose and buy the necessary product.Sergey A. AfonskyPlekhanov Russian University of Economicsarticleconcealed symbolsposter listeconometric modelbrandsart imagescolour symbolsstylisticsideascustomer decisionscollective unconsciousEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 2, Pp 178-186 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	concealed symbols poster list econometric model brands art images colour symbols stylistics ideas customer decisions collective unconscious Economics as a science HB71-74
spellingShingle	concealed symbols poster list econometric model brands art images colour symbols stylistics ideas customer decisions collective unconscious Economics as a science HB71-74 Sergey A. Afonsky THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES
description	Unfortunately, the film poster created by heart and soul of professional artists has disappeared from life of our country-men. The article shows the essence, content, esthetic aspects of film posters of the 20th century in connection with archetypes presence in them. It is possible to trace sources that generate such ideas, through home film posters ways of their arising, conscious, subconscious or accidental are shown. The author came to the conclusion that availability of archetypes in today’s adverts attracts attention at the subconscious level, raises visual interest, helps affect customer decisions, makes potential respondent find, choose and buy the necessary product.
format	article
author	Sergey A. Afonsky
author_facet	Sergey A. Afonsky
author_sort	Sergey A. Afonsky
title	THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES
title_short	THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES
title_full	THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES
title_fullStr	THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES
title_full_unstemmed	THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES
title_sort	application of archetypes in works of russian film posters of the 20th century in the context of using concealed symbols in today’s adverts of goods and services
publisher	Plekhanov Russian University of Economics
publishDate	2017
url	https://doaj.org/article/2019270c451844529d61fd65d6c04e84
work_keys_str_mv	AT sergeyaafonsky theapplicationofarchetypesinworksofrussianfilmpostersofthe20thcenturyinthecontextofusingconcealedsymbolsintodaysadvertsofgoodsandservices AT sergeyaafonsky applicationofarchetypesinworksofrussianfilmpostersofthe20thcenturyinthecontextofusingconcealedsymbolsintodaysadvertsofgoodsandservices
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THE APPLICATION OF ARCHETYPES IN WORKS OF RUSSIAN FILM POSTERS OF THE 20th CENTURY IN THE CONTEXT OF USING CONCEALED SYMBOLS IN TODAY’S ADVERTS OF GOODS AND SERVICES

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