Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content

This qualitative study builds upon previous quantitative new media studies using Bandura’s social cognitive theory of mass communication (SCT) to understand health and beauty content on Pinterest. The thematic analysis investigated Pinterest search results for “healthy” makeup products to contextual...

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Autor principal:	Andrea M. M. Weare
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	pinterest social cognitive theory beauty makeup postfeminism medicalization Social Sciences H
Acceso en línea:	https://doaj.org/article/20ad0e64f69242b88a117f0f4c899f9d
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spelling	oai:doaj.org-article:20ad0e64f69242b88a117f0f4c899f9d2021-11-04T15:51:55ZPinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content2331-188610.1080/23311886.2021.1992909https://doaj.org/article/20ad0e64f69242b88a117f0f4c899f9d2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311886.2021.1992909https://doaj.org/toc/2331-1886This qualitative study builds upon previous quantitative new media studies using Bandura’s social cognitive theory of mass communication (SCT) to understand health and beauty content on Pinterest. The thematic analysis investigated Pinterest search results for “healthy” makeup products to contextualize Pinterest’s influence on social perceptions of health, beauty, and consumption among women. Pins were analyzed through the SCT constructs of a) standards promoted and b) behaviors encouraged to users searching for healthy makeup products as conveyed through social modeling, messages, and social rewards in “healthy” makeup pins. Additionally, pins were analyzed for their articulation within Pinterest as a postfeminist media culture and their embodiment of medicalization. Results indicate that pins for healthy makeup products largely encouraged appearance-related standards and behaviors, rather than health-related ones. Pins also enacted a postfeminist media culture to perform “health” through the disciplined application of specific makeup products.Andrea M. M. WeareTaylor & Francis Grouparticlepinterestsocial cognitive theorybeautymakeuppostfeminismmedicalizationSocial SciencesHENCogent Social Sciences, Vol 7, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	pinterest social cognitive theory beauty makeup postfeminism medicalization Social Sciences H
spellingShingle	pinterest social cognitive theory beauty makeup postfeminism medicalization Social Sciences H Andrea M. M. Weare Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content
description	This qualitative study builds upon previous quantitative new media studies using Bandura’s social cognitive theory of mass communication (SCT) to understand health and beauty content on Pinterest. The thematic analysis investigated Pinterest search results for “healthy” makeup products to contextualize Pinterest’s influence on social perceptions of health, beauty, and consumption among women. Pins were analyzed through the SCT constructs of a) standards promoted and b) behaviors encouraged to users searching for healthy makeup products as conveyed through social modeling, messages, and social rewards in “healthy” makeup pins. Additionally, pins were analyzed for their articulation within Pinterest as a postfeminist media culture and their embodiment of medicalization. Results indicate that pins for healthy makeup products largely encouraged appearance-related standards and behaviors, rather than health-related ones. Pins also enacted a postfeminist media culture to perform “health” through the disciplined application of specific makeup products.
format	article
author	Andrea M. M. Weare
author_facet	Andrea M. M. Weare
author_sort	Andrea M. M. Weare
title	Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content
title_short	Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content
title_full	Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content
title_fullStr	Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content
title_full_unstemmed	Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content
title_sort	pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/20ad0e64f69242b88a117f0f4c899f9d
work_keys_str_mv	AT andreammweare pinningbeautystandardspromotedandbehaviorsencouragedwithinpinterestshealthymakeupcontent
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Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content

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