Pinning beauty: standards promoted and behaviors encouraged within pinterest’s healthy makeup content

This qualitative study builds upon previous quantitative new media studies using Bandura’s social cognitive theory of mass communication (SCT) to understand health and beauty content on Pinterest. The thematic analysis investigated Pinterest search results for “healthy” makeup products to contextual...

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Bibliographic Details
Main Author: Andrea M. M. Weare
Format: article
Language:EN
Published: Taylor & Francis Group 2021
Subjects:
H
Online Access:https://doaj.org/article/20ad0e64f69242b88a117f0f4c899f9d
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