How moral outrage affects consumer’s perceived values of socially irresponsible companies

The research about responsible consumption began during the 70’s decade, but recently it became extremely relevant due to global warming and increasing social demands. In this regard, our research tries to determine the effects of moral outrage on consumers’ perceived values of socially irresponsibl...

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Autores principales:	Manuela Escobar-Sierra, Alejandra García-Cardona, Luz Dinora Vera Acevedo
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	responsible consumption corporate social irresponsibility moral outrage consumers’ perceived values structural equations modelling sem Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/215ecf3023cf4670abef0331a975343d
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spelling	oai:doaj.org-article:215ecf3023cf4670abef0331a975343d2021-12-02T14:10:07ZHow moral outrage affects consumer’s perceived values of socially irresponsible companies2331-197510.1080/23311975.2021.1888668https://doaj.org/article/215ecf3023cf4670abef0331a975343d2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1888668https://doaj.org/toc/2331-1975The research about responsible consumption began during the 70’s decade, but recently it became extremely relevant due to global warming and increasing social demands. In this regard, our research tries to determine the effects of moral outrage on consumers’ perceived values of socially irresponsible companies. Once we introduce our research problem, we conduct in the first stage a literature review, to construct a conceptual model for responsible consumption. In the second section, we verified our previous conceptual model at a practical level, applying a quantitative approach through structural equations. Specifically, we verify the effects of the moral outrage, on consumers’ perceived values, in the context of a price cartel, that operated for more than 14 years, involving the biggest five producers of toilet paper, napkins, diapers, and handkerchiefs in Colombia. The findings show that the moral outrage due to corporate social irresponsibility, affect the consumer’s perceived values, related to (i) the consumer loyalty, and (ii) the consumer social and economic costs. Based on these findings, we suggest some implications for marketing practitioners, public policy-makers, shareholders and CEOs. Furthermore, we also recommend the future inclusion of the control mechanisms, and the technical cycle for products and services, in the responsible consumption studies.Manuela Escobar-SierraAlejandra García-CardonaLuz Dinora Vera AcevedoTaylor & Francis Grouparticleresponsible consumptioncorporate social irresponsibilitymoral outrageconsumers’ perceived valuesstructural equations modelling semBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	responsible consumption corporate social irresponsibility moral outrage consumers’ perceived values structural equations modelling sem Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	responsible consumption corporate social irresponsibility moral outrage consumers’ perceived values structural equations modelling sem Business HF5001-6182 Management. Industrial management HD28-70 Manuela Escobar-Sierra Alejandra García-Cardona Luz Dinora Vera Acevedo How moral outrage affects consumer’s perceived values of socially irresponsible companies
description	The research about responsible consumption began during the 70’s decade, but recently it became extremely relevant due to global warming and increasing social demands. In this regard, our research tries to determine the effects of moral outrage on consumers’ perceived values of socially irresponsible companies. Once we introduce our research problem, we conduct in the first stage a literature review, to construct a conceptual model for responsible consumption. In the second section, we verified our previous conceptual model at a practical level, applying a quantitative approach through structural equations. Specifically, we verify the effects of the moral outrage, on consumers’ perceived values, in the context of a price cartel, that operated for more than 14 years, involving the biggest five producers of toilet paper, napkins, diapers, and handkerchiefs in Colombia. The findings show that the moral outrage due to corporate social irresponsibility, affect the consumer’s perceived values, related to (i) the consumer loyalty, and (ii) the consumer social and economic costs. Based on these findings, we suggest some implications for marketing practitioners, public policy-makers, shareholders and CEOs. Furthermore, we also recommend the future inclusion of the control mechanisms, and the technical cycle for products and services, in the responsible consumption studies.
format	article
author	Manuela Escobar-Sierra Alejandra García-Cardona Luz Dinora Vera Acevedo
author_facet	Manuela Escobar-Sierra Alejandra García-Cardona Luz Dinora Vera Acevedo
author_sort	Manuela Escobar-Sierra
title	How moral outrage affects consumer’s perceived values of socially irresponsible companies
title_short	How moral outrage affects consumer’s perceived values of socially irresponsible companies
title_full	How moral outrage affects consumer’s perceived values of socially irresponsible companies
title_fullStr	How moral outrage affects consumer’s perceived values of socially irresponsible companies
title_full_unstemmed	How moral outrage affects consumer’s perceived values of socially irresponsible companies
title_sort	how moral outrage affects consumer’s perceived values of socially irresponsible companies
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/215ecf3023cf4670abef0331a975343d
work_keys_str_mv	AT manuelaescobarsierra howmoraloutrageaffectsconsumersperceivedvaluesofsociallyirresponsiblecompanies AT alejandragarciacardona howmoraloutrageaffectsconsumersperceivedvaluesofsociallyirresponsiblecompanies AT luzdinoraveraacevedo howmoraloutrageaffectsconsumersperceivedvaluesofsociallyirresponsiblecompanies
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How moral outrage affects consumer’s perceived values of socially irresponsible companies

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