Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid

This paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior...

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Autores principales:	Gibson Meira Oliveira, André Gustavo Carvalho Machado
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2017
Materias:	bottom of the pyramid innovation in services retail Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2203b44b48bd4cc0ac5f5c1d035eee2c
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id	oai:doaj.org-article:2203b44b48bd4cc0ac5f5c1d035eee2c
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spelling	oai:doaj.org-article:2203b44b48bd4cc0ac5f5c1d035eee2c2021-11-11T15:48:07ZDynamic of Innovation in Services for Consumers at the Bottom of the Pyramid1807-734Xhttps://doaj.org/article/2203b44b48bd4cc0ac5f5c1d035eee2c2017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123053350004https://doaj.org/toc/1807-734XThis paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior in the business practice, a case study was carried out in a retail firm operating in Brazil’s Northeast region whose target consumers are at the BoP. The results showed adherence of the proposed framework to the dynamics of innovation conducted by the studied firm. Considering the theoretical- academic perspective, the framework helps explain the interaction between dimensions, capabilities, and elements of the market infrastructure. As for its practical relevance, it explains how service innovations occur and how to adapt them to the BoP market. In addition, as the structure of the proposed framework includes both external and internal elements, innovation is then considered from different perspectives.Gibson Meira OliveiraAndré Gustavo Carvalho MachadoFUCAPE Business Schoolarticlebottom of the pyramidinnovation in servicesretailBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 14, Iss 6, Pp 609-623 (2017)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	bottom of the pyramid innovation in services retail Business HF5001-6182
spellingShingle	bottom of the pyramid innovation in services retail Business HF5001-6182 Gibson Meira Oliveira André Gustavo Carvalho Machado Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
description	This paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior in the business practice, a case study was carried out in a retail firm operating in Brazil’s Northeast region whose target consumers are at the BoP. The results showed adherence of the proposed framework to the dynamics of innovation conducted by the studied firm. Considering the theoretical- academic perspective, the framework helps explain the interaction between dimensions, capabilities, and elements of the market infrastructure. As for its practical relevance, it explains how service innovations occur and how to adapt them to the BoP market. In addition, as the structure of the proposed framework includes both external and internal elements, innovation is then considered from different perspectives.
format	article
author	Gibson Meira Oliveira André Gustavo Carvalho Machado
author_facet	Gibson Meira Oliveira André Gustavo Carvalho Machado
author_sort	Gibson Meira Oliveira
title	Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
title_short	Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
title_full	Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
title_fullStr	Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
title_full_unstemmed	Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid
title_sort	dynamic of innovation in services for consumers at the bottom of the pyramid
publisher	FUCAPE Business School
publishDate	2017
url	https://doaj.org/article/2203b44b48bd4cc0ac5f5c1d035eee2c
work_keys_str_mv	AT gibsonmeiraoliveira dynamicofinnovationinservicesforconsumersatthebottomofthepyramid AT andregustavocarvalhomachado dynamicofinnovationinservicesforconsumersatthebottomofthepyramid
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Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid

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