Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid

This paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior...

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Autores principales: Gibson Meira Oliveira, André Gustavo Carvalho Machado
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2017
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Acceso en línea:https://doaj.org/article/2203b44b48bd4cc0ac5f5c1d035eee2c
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