The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam

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Autor principal:	Nguyen Thi Thanh Huyen
Formato:	article
Lenguaje:	EN
Publicado:	HDV INSER., JSC 2020
Materias:	brand image perceived quality brand association brand loyalty brand experience Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/2255cfda3878400dbef6a2f359c17713
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spelling	oai:doaj.org-article:2255cfda3878400dbef6a2f359c177132021-11-29T10:22:04ZThe effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam10.38203/jiem.020.3.00162615-9856https://doaj.org/article/2255cfda3878400dbef6a2f359c177132020-11-01T00:00:00Zhttps://doaj.org/toc/2615-9856Nguyen Thi Thanh Huyen HDV INSER., JSCarticlebrand imageperceived qualitybrand associationbrand loyaltybrand experienceEconomics as a scienceHB71-74ENJournal of International Economics and Management, Vol 20, Iss 3 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	brand image perceived quality brand association brand loyalty brand experience Economics as a science HB71-74
spellingShingle	brand image perceived quality brand association brand loyalty brand experience Economics as a science HB71-74 Nguyen Thi Thanh Huyen The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam
format	article
author	Nguyen Thi Thanh Huyen
author_facet	Nguyen Thi Thanh Huyen
author_sort	Nguyen Thi Thanh Huyen
title	The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam
title_short	The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam
title_full	The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam
title_fullStr	The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam
title_full_unstemmed	The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam
title_sort	effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the telecommunication industry in vietnam
publisher	HDV INSER., JSC
publishDate	2020
url	https://doaj.org/article/2255cfda3878400dbef6a2f359c17713
work_keys_str_mv	AT nguyenthithanhhuyen theeffectofbrandimagereceivedqualityandbrandexperienceoncutomerloyaltyanempiricalinvestigationinthetelecommunicationindustryinvietnam AT nguyenthithanhhuyen effectofbrandimagereceivedqualityandbrandexperienceoncutomerloyaltyanempiricalinvestigationinthetelecommunicationindustryinvietnam
_version_	1718407390599053312

The effect of brand image, received quality and brand experience on cútomer loyalty: an empirical investigation in the Telecommunication industry in Vietnam

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