Social media marketing gains importance after Covid-19

This exploratory research examines how the COVID-19 pandemic led to increases in consumers’ social media marketing behaviors in the United States (U.S.). Previous research on the impact of a pandemic has focused on behavior for preventive health, however, little attention has been given to the impac...

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Autores principales: Andrew N. Mason, John Narcum, Kevin Mason
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/2259a85ca752498580651a629036ce03
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