Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement

The aim of the study is to analyse the mechanism for increasing staff engagement through broadcasting corporate values and internal PR. The article substantiates the relevance of informing as a verbal means of positive content. The paper gives an approximate list of proclaimed and denied values. The...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	O. S. Suvalov, T. V. Suvalova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	beliefs communication mechanism company symbols corporate events feedback information involvement loyalty formation traditions values Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/228ca846ec724a9d9ec2cf12b129c49f
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:228ca846ec724a9d9ec2cf12b129c49f
record_format	dspace
spelling	oai:doaj.org-article:228ca846ec724a9d9ec2cf12b129c49f2021-12-03T07:43:34ZСreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement1816-42772686-841510.26425/1816-4277-2020-10-28-32https://doaj.org/article/228ca846ec724a9d9ec2cf12b129c49f2020-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2470https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The aim of the study is to analyse the mechanism for increasing staff engagement through broadcasting corporate values and internal PR. The article substantiates the relevance of informing as a verbal means of positive content. The paper gives an approximate list of proclaimed and denied values. The authors consider corporate events with the aim of conveying the mission, values and ideology of the company to all employees. The study notes the role of regular informing for uniting employees into a single team, forming a sense of pride in the company for the staff. The article reviews the option of monitoring the level of awareness through a feedback questionnaire, notes the need for analysis of incoming data. The paper focuses attention on the formation of personnel identity and loyalty, the use of company symbols, the creation of corporate values and traditions.O. S. SuvalovT. V. SuvalovaPublishing House of the State University of Managementarticlebeliefscommunication mechanismcompany symbolscorporate eventsfeedbackinformationinvolvementloyalty formationtraditionsvaluesSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 10, Pp 28-32 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	beliefs communication mechanism company symbols corporate events feedback information involvement loyalty formation traditions values Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	beliefs communication mechanism company symbols corporate events feedback information involvement loyalty formation traditions values Sociology (General) HM401-1281 Economics as a science HB71-74 O. S. Suvalov T. V. Suvalova Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement
description	The aim of the study is to analyse the mechanism for increasing staff engagement through broadcasting corporate values and internal PR. The article substantiates the relevance of informing as a verbal means of positive content. The paper gives an approximate list of proclaimed and denied values. The authors consider corporate events with the aim of conveying the mission, values and ideology of the company to all employees. The study notes the role of regular informing for uniting employees into a single team, forming a sense of pride in the company for the staff. The article reviews the option of monitoring the level of awareness through a feedback questionnaire, notes the need for analysis of incoming data. The paper focuses attention on the formation of personnel identity and loyalty, the use of company symbols, the creation of corporate values and traditions.
format	article
author	O. S. Suvalov T. V. Suvalova
author_facet	O. S. Suvalov T. V. Suvalova
author_sort	O. S. Suvalov
title	Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement
title_short	Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement
title_full	Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement
title_fullStr	Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement
title_full_unstemmed	Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement
title_sort	сreating a mechanism for broadcasting corporate culture norms and internal pr in order to increase employee engagement
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/228ca846ec724a9d9ec2cf12b129c49f
work_keys_str_mv	AT ossuvalov sreatingamechanismforbroadcastingcorporateculturenormsandinternalprinordertoincreaseemployeeengagement AT tvsuvalova sreatingamechanismforbroadcastingcorporateculturenormsandinternalprinordertoincreaseemployeeengagement
_version_	1718373437665181696

Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement

Ejemplares similares