Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement

The aim of the study is to analyse the mechanism for increasing staff engagement through broadcasting corporate values and internal PR. The article substantiates the relevance of informing as a verbal means of positive content. The paper gives an approximate list of proclaimed and denied values. The...

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Autores principales: O. S. Suvalov, T. V. Suvalova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
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Acceso en línea:https://doaj.org/article/228ca846ec724a9d9ec2cf12b129c49f
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