INTELLECTUAL DEVICE TO COMPARE PRODUCT QUALITIES DURING PURCHASING
The article describes the structured scheme of the device for modeling the process of choosing the product in order to increase sales in supermarket and enhance the quality of customer service. The device is based on consumer behavior model during product choosing, which uses intellectual methods of...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/231ef0b4954545c48cdc136ffabcb74c |
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| Sumario: | The article describes the structured scheme of the device for modeling the process of choosing the product in order to increase sales in supermarket and enhance the quality of customer service. The device is based on consumer behavior model during product choosing, which uses intellectual methods of decision-making. The customer can choose a product from of a group of similar ones offered by a trade body by comparing its parameters. This intellectual device is patented in the Russian Federation and can be made on the basis of home micro-scheme technology. |
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