PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS
The article considers marketing technologies and tools used in the educational process of higher educational institutions. The paper emphasizes specifics and determines conditions of their application. The authors indicate new realities in which educational organizations find themselves and designat...
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Autores principales: | R. V. Gavva, E. N. Lozhkomoeva |
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Formato: | article |
Lenguaje: | RU |
Publicado: |
Publishing House of the State University of Management
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/2426218281fd48d68e6815c1e6aec548 |
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