The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study

The emblematic connotations and ideological values of images affect the way iconographic and visual codes are interpreted in dubbing. Religion, culture, and politics are all primary variables that communicate evaluative views of the world, but also impose pressure on the translator when they stand i...

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Autores principales:	Yahiaoui Rashid, Aldous Marwa J., Fattah Ashraf
Formato:	article
Lenguaje:	EN
Publicado:	De Gruyter 2021
Materias:	visual signs ideology manipulation appraisal theory narrative theory Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/24b330783f1446fab3409d7fc234e9ce
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id	oai:doaj.org-article:24b330783f1446fab3409d7fc234e9ce
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spelling	oai:doaj.org-article:24b330783f1446fab3409d7fc234e9ce2021-12-05T14:10:45ZThe Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study2451-347410.1515/culture-2021-0004https://doaj.org/article/24b330783f1446fab3409d7fc234e9ce2021-06-01T00:00:00Zhttps://doi.org/10.1515/culture-2021-0004https://doaj.org/toc/2451-3474The emblematic connotations and ideological values of images affect the way iconographic and visual codes are interpreted in dubbing. Religion, culture, and politics are all primary variables that communicate evaluative views of the world, but also impose pressure on the translator when they stand in conflict with his or her attitudinal positioning and ethical judgement. Thus, this article aims to examine how the interplay between iconographic and linguistic codes of the visual sign in the musical animation This Land is Mine impacts translational decision-making in dubbing into Arabic. Simultaneously, the aim of this article is to evaluate how religious, cultural, and ideological dissonances between source text and target audience result in acts of manipulation and negotiation of meaning in the target text that explicitly channels the voice of the translator. We employ a dual theoretical approach combining narrative theory and appraisal theory in order to evaluate patterns of manipulation within a scaled system to provide graded analysis that exposes the ideological stance and bias of the source text’s producer/animator in representing reality via visual narrative.Yahiaoui RashidAldous Marwa J.Fattah AshrafDe Gruyterarticlevisual signsideologymanipulationappraisal theorynarrative theorySocial sciences (General)H1-99ENOpen Cultural Studies, Vol 5, Iss 1, Pp 66-80 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	visual signs ideology manipulation appraisal theory narrative theory Social sciences (General) H1-99
spellingShingle	visual signs ideology manipulation appraisal theory narrative theory Social sciences (General) H1-99 Yahiaoui Rashid Aldous Marwa J. Fattah Ashraf The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study
description	The emblematic connotations and ideological values of images affect the way iconographic and visual codes are interpreted in dubbing. Religion, culture, and politics are all primary variables that communicate evaluative views of the world, but also impose pressure on the translator when they stand in conflict with his or her attitudinal positioning and ethical judgement. Thus, this article aims to examine how the interplay between iconographic and linguistic codes of the visual sign in the musical animation This Land is Mine impacts translational decision-making in dubbing into Arabic. Simultaneously, the aim of this article is to evaluate how religious, cultural, and ideological dissonances between source text and target audience result in acts of manipulation and negotiation of meaning in the target text that explicitly channels the voice of the translator. We employ a dual theoretical approach combining narrative theory and appraisal theory in order to evaluate patterns of manipulation within a scaled system to provide graded analysis that exposes the ideological stance and bias of the source text’s producer/animator in representing reality via visual narrative.
format	article
author	Yahiaoui Rashid Aldous Marwa J. Fattah Ashraf
author_facet	Yahiaoui Rashid Aldous Marwa J. Fattah Ashraf
author_sort	Yahiaoui Rashid
title	The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study
title_short	The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study
title_full	The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study
title_fullStr	The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study
title_full_unstemmed	The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study
title_sort	impact of image on translation decision-making in dubbing into arabic – premeditated manipulation par excellence: the exodus song as a case study
publisher	De Gruyter
publishDate	2021
url	https://doaj.org/article/24b330783f1446fab3409d7fc234e9ce
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The Impact of Image on Translation Decision-Making in Dubbing into Arabic – Premeditated Manipulation par Excellence: The Exodus Song as a Case Study

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