„Nasz klient, nasz pan”, czyli tłumaczenie jako produkt na rynku usług językowych
“Customers’ reign”: translation as a product on the market of linguistic services. Demand, processes, quality and management Since ten years, the market of language services has been witnessing a change in thinking patterns and approaches. One of the crucial changes is the shift in perception o...
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| Formato: | article |
| Lenguaje: | EN FR PL |
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Ksiegarnia Akademicka Publishing
2021
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| Acceso en línea: | https://doaj.org/article/24e4bb536ffb4bb4b1e599d42ddebc14 |
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| Sumario: | “Customers’ reign”: translation as a product on the market of linguistic services. Demand, processes, quality and management
Since ten years, the market of language services has been witnessing a change in thinking patterns and approaches. One of the crucial changes is the shift in perception of translation which is no longer seen as a translation activity, but as
a product to be sold. This article describes four elements of the market: demand, processes, quality and management, which transform translation into a product. The analysis of those aspects allows to characterize the present situation on the market and define the place occupied in it by the translation activity.
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