Business Modelling in the Strategic Management of International High-Tech Companies

The article is aimed at analyzing the conception of business model within the terms of enterprise strategic management and substantiating its influence on Ukrainian high-tech enterprises. Taking into account the fact that the conception of business model has long been explored by foreign scholars, i...

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Autores principales:	Zubkova Alina B., Maihurova Daria S.
Formato:	article
Lenguaje:	EN RU UK
Publicado:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2021
Materias:	business model strategic management high-tech enterprises business modeling strategy value creation international business marketing communications Business HF5001-6182
Acceso en línea:	https://doaj.org/article/25572df64f8e45b79b41aed2c435477c
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spelling	oai:doaj.org-article:25572df64f8e45b79b41aed2c435477c2021-11-04T10:09:52ZBusiness Modelling in the Strategic Management of International High-Tech Companies10.32983/2222-4459-2021-9-224-2352222-44592311-116Xhttps://doaj.org/article/25572df64f8e45b79b41aed2c435477c2021-09-01T00:00:00Zhttps://www.business-inform.net/export_pdf/business-inform-2021-9_0-pages-224_235.pdfhttps://doaj.org/toc/2222-4459https://doaj.org/toc/2311-116XThe article is aimed at analyzing the conception of business model within the terms of enterprise strategic management and substantiating its influence on Ukrainian high-tech enterprises. Taking into account the fact that the conception of business model has long been explored by foreign scholars, it becomes necessary to determine how it is used in the strategic management of Ukrainian high-tech companies. Through the carried out content analysis of strategic management definitions provided by different authors, the main elements are allocated, which most scientists focus on, namely: process of strategy development, goal setting, analysis of the internal and external environment, and creation of value. Creation of value is a particularly important parameter of the high technology market, since the life cycle of such goods is short. Based on these data, it was decided to analyze 50 innovative companies of Ukraine and their business models according to the metrics of «Business Model Canvas», developed by the Swiss business theorist Alexander Osterwalder. The results of a frequency analysis helped to determine that Ukrainian companies have four weak structural elements of business models: clients, relationships with clients, key partners, and cost structure. It has been found that companies use their business models only as a marketing communications tool. But, unfortunately, without understanding the cost structure, clientele and partners for whom value is created, the strategic development of company is impossible.Zubkova Alina B.Maihurova Daria S. Research Centre of Industrial Problems of Development of NAS of Ukrainearticlebusiness modelstrategic managementhigh-tech enterprisesbusiness modelingstrategyvalue creationinternational businessmarketing communicationsBusinessHF5001-6182ENRUUKBìznes Inform, Vol 9, Iss 524, Pp 224-235 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU UK
topic	business model strategic management high-tech enterprises business modeling strategy value creation international business marketing communications Business HF5001-6182
spellingShingle	business model strategic management high-tech enterprises business modeling strategy value creation international business marketing communications Business HF5001-6182 Zubkova Alina B. Maihurova Daria S. Business Modelling in the Strategic Management of International High-Tech Companies
description	The article is aimed at analyzing the conception of business model within the terms of enterprise strategic management and substantiating its influence on Ukrainian high-tech enterprises. Taking into account the fact that the conception of business model has long been explored by foreign scholars, it becomes necessary to determine how it is used in the strategic management of Ukrainian high-tech companies. Through the carried out content analysis of strategic management definitions provided by different authors, the main elements are allocated, which most scientists focus on, namely: process of strategy development, goal setting, analysis of the internal and external environment, and creation of value. Creation of value is a particularly important parameter of the high technology market, since the life cycle of such goods is short. Based on these data, it was decided to analyze 50 innovative companies of Ukraine and their business models according to the metrics of «Business Model Canvas», developed by the Swiss business theorist Alexander Osterwalder. The results of a frequency analysis helped to determine that Ukrainian companies have four weak structural elements of business models: clients, relationships with clients, key partners, and cost structure. It has been found that companies use their business models only as a marketing communications tool. But, unfortunately, without understanding the cost structure, clientele and partners for whom value is created, the strategic development of company is impossible.
format	article
author	Zubkova Alina B. Maihurova Daria S.
author_facet	Zubkova Alina B. Maihurova Daria S.
author_sort	Zubkova Alina B.
title	Business Modelling in the Strategic Management of International High-Tech Companies
title_short	Business Modelling in the Strategic Management of International High-Tech Companies
title_full	Business Modelling in the Strategic Management of International High-Tech Companies
title_fullStr	Business Modelling in the Strategic Management of International High-Tech Companies
title_full_unstemmed	Business Modelling in the Strategic Management of International High-Tech Companies
title_sort	business modelling in the strategic management of international high-tech companies
publisher	Research Centre of Industrial Problems of Development of NAS of Ukraine
publishDate	2021
url	https://doaj.org/article/25572df64f8e45b79b41aed2c435477c
work_keys_str_mv	AT zubkovaalinab businessmodellinginthestrategicmanagementofinternationalhightechcompanies AT maihurovadarias businessmodellinginthestrategicmanagementofinternationalhightechcompanies
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Business Modelling in the Strategic Management of International High-Tech Companies

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