Building Patient Loyalty in Pharmacy Service: A Comprehensive Model

The function of pharmacy services has been expanded becomes patient-centered care. Pharmacy services are an important part of creating provider-patient relationships which are currently a popular indicator of healthcare quality. Customer loyalty reflects a strong and positive relationship between cu...

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Autores principales: prasojo pribadi, Satibi, Susi Ari Kristina, Suci Paramitasari Syahlani
Formato: article
Lenguaje:EN
Publicado: Universitas Gadjah Mada 2021
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Acceso en línea:https://doaj.org/article/26103bc9587947f8960db12f7bd105da
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spelling oai:doaj.org-article:26103bc9587947f8960db12f7bd105da2021-11-15T06:08:46ZBuilding Patient Loyalty in Pharmacy Service: A Comprehensive Model2338-94272338-948610.22146/ijp.1326https://doaj.org/article/26103bc9587947f8960db12f7bd105da2021-06-01T00:00:00Zhttps://jurnal.ugm.ac.id/v3/IJP/article/view/1326https://doaj.org/toc/2338-9427https://doaj.org/toc/2338-9486The function of pharmacy services has been expanded becomes patient-centered care. Pharmacy services are an important part of creating provider-patient relationships which are currently a popular indicator of healthcare quality. Customer loyalty reflects a strong and positive relationship between customers and service providers The purpose of this study was to explore the mechanism of pharmacy services, patient emotions, satisfaction and trust in influencing patient loyalty. In addition, determines the mediating role of emotional factors, satisfaction and trust. A cross sectional survey has been conducted in outpatient department. The purposive sampling method were used in this study. A total of 300 respondents from six referral hospitals were interviewed. The partial least square-structural equation modelling (PLS-SEM) approach were performed to data analysis. Pharmacy service has a significant effect on positive emotions, satisfaction and trust. The satisfaction has a positive effect on trust and patient loyalty. Trust has a significant influence on patient loyalty. Positive emotions has a positive effect on patient loyalty. Furthermore, positive emotions, satisfaction and trust have a full mediating role. The satisfaction has a partial mediating effect in the relationship between pharmacy service and trust. Trust has a partial mediating effect in the relationship between satisfaction and patient loyalty. Pharmaceutical services have an indirect effect on patient loyalty. These findings emphasize the importance of the pharmaceutical services contribution in building relationships with patients.prasojo pribadiSatibiSusi Ari KristinaSuci Paramitasari SyahlaniUniversitas Gadjah Madaarticlepatient loyalty, emotion, satisfaction, trust, hospitalPharmacy and materia medicaRS1-441ENIndonesian Journal of Pharmacy, Pp 241-250 (2021)
institution DOAJ
collection DOAJ
language EN
topic patient loyalty, emotion, satisfaction, trust, hospital
Pharmacy and materia medica
RS1-441
spellingShingle patient loyalty, emotion, satisfaction, trust, hospital
Pharmacy and materia medica
RS1-441
prasojo pribadi
Satibi
Susi Ari Kristina
Suci Paramitasari Syahlani
Building Patient Loyalty in Pharmacy Service: A Comprehensive Model
description The function of pharmacy services has been expanded becomes patient-centered care. Pharmacy services are an important part of creating provider-patient relationships which are currently a popular indicator of healthcare quality. Customer loyalty reflects a strong and positive relationship between customers and service providers The purpose of this study was to explore the mechanism of pharmacy services, patient emotions, satisfaction and trust in influencing patient loyalty. In addition, determines the mediating role of emotional factors, satisfaction and trust. A cross sectional survey has been conducted in outpatient department. The purposive sampling method were used in this study. A total of 300 respondents from six referral hospitals were interviewed. The partial least square-structural equation modelling (PLS-SEM) approach were performed to data analysis. Pharmacy service has a significant effect on positive emotions, satisfaction and trust. The satisfaction has a positive effect on trust and patient loyalty. Trust has a significant influence on patient loyalty. Positive emotions has a positive effect on patient loyalty. Furthermore, positive emotions, satisfaction and trust have a full mediating role. The satisfaction has a partial mediating effect in the relationship between pharmacy service and trust. Trust has a partial mediating effect in the relationship between satisfaction and patient loyalty. Pharmaceutical services have an indirect effect on patient loyalty. These findings emphasize the importance of the pharmaceutical services contribution in building relationships with patients.
format article
author prasojo pribadi
Satibi
Susi Ari Kristina
Suci Paramitasari Syahlani
author_facet prasojo pribadi
Satibi
Susi Ari Kristina
Suci Paramitasari Syahlani
author_sort prasojo pribadi
title Building Patient Loyalty in Pharmacy Service: A Comprehensive Model
title_short Building Patient Loyalty in Pharmacy Service: A Comprehensive Model
title_full Building Patient Loyalty in Pharmacy Service: A Comprehensive Model
title_fullStr Building Patient Loyalty in Pharmacy Service: A Comprehensive Model
title_full_unstemmed Building Patient Loyalty in Pharmacy Service: A Comprehensive Model
title_sort building patient loyalty in pharmacy service: a comprehensive model
publisher Universitas Gadjah Mada
publishDate 2021
url https://doaj.org/article/26103bc9587947f8960db12f7bd105da
work_keys_str_mv AT prasojopribadi buildingpatientloyaltyinpharmacyserviceacomprehensivemodel
AT satibi buildingpatientloyaltyinpharmacyserviceacomprehensivemodel
AT susiarikristina buildingpatientloyaltyinpharmacyserviceacomprehensivemodel
AT suciparamitasarisyahlani buildingpatientloyaltyinpharmacyserviceacomprehensivemodel
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