A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY

Long bean vegetable farming in Ambulu Subdistrict, Jember Regency has a huge potential as indicated by the high demand for these vegetables. However, the price of long beans in Jember Regency at the retail level is too high and has implications for high marketing margins. The objectives of this stud...

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Autores principales:	Syamsul Hadi, Evita Soliha Hani
Formato:	article
Lenguaje:	EN ID
Publicado:	Bogor Agricultural University 2020
Materias:	Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2656ea10f80a47e2a959db2f4eaee45c
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spelling	oai:doaj.org-article:2656ea10f80a47e2a959db2f4eaee45c2021-11-04T04:20:00ZA STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY1693-58532407-252410.17358/jma.17.3.295https://doaj.org/article/2656ea10f80a47e2a959db2f4eaee45c2020-11-01T00:00:00Zhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/31860https://doaj.org/toc/1693-5853https://doaj.org/toc/2407-2524Long bean vegetable farming in Ambulu Subdistrict, Jember Regency has a huge potential as indicated by the high demand for these vegetables. However, the price of long beans in Jember Regency at the retail level is too high and has implications for high marketing margins. The objectives of this study are: 1) To determine the performance pattern of long bean marketing channels formed, 2) Analyze the marketing value of long beans, and 3) Analyze the elasticity of long price transmission. The research method used is descriptive method with survey techniques and snowbolling sampling. To achieve the research objectives, each approach uses descriptive analysis, farmer's share (marketing efficiency), and price transmission elasticity. The results of the study revealed that 1) The pattern of long bean marketing channels formed by two channel patterns, namely the second and first level channels, 2) The first (second level) marketing channel pattern has a marketing margin of IDR 3,383 per kg, and the second marketing channel pattern (level one) has a marketing margin of IDR 1,500 per kg, and 3) The pattern of established marketing channels generally has a price transmission elasticity of Et = 1.17 and the shape of the lead market structure Oligopoly.Syamsul HadiEvita Soliha HaniBogor Agricultural UniversityarticleAgriculture (General)S1-972BusinessHF5001-6182ENIDJurnal Manajemen & Agribisnis, Vol 17, Iss 3, Pp 294-294 (2020)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	Agriculture (General) S1-972 Business HF5001-6182 Syamsul Hadi Evita Soliha Hani A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY
description	Long bean vegetable farming in Ambulu Subdistrict, Jember Regency has a huge potential as indicated by the high demand for these vegetables. However, the price of long beans in Jember Regency at the retail level is too high and has implications for high marketing margins. The objectives of this study are: 1) To determine the performance pattern of long bean marketing channels formed, 2) Analyze the marketing value of long beans, and 3) Analyze the elasticity of long price transmission. The research method used is descriptive method with survey techniques and snowbolling sampling. To achieve the research objectives, each approach uses descriptive analysis, farmer's share (marketing efficiency), and price transmission elasticity. The results of the study revealed that 1) The pattern of long bean marketing channels formed by two channel patterns, namely the second and first level channels, 2) The first (second level) marketing channel pattern has a marketing margin of IDR 3,383 per kg, and the second marketing channel pattern (level one) has a marketing margin of IDR 1,500 per kg, and 3) The pattern of established marketing channels generally has a price transmission elasticity of Et = 1.17 and the shape of the lead market structure Oligopoly.
format	article
author	Syamsul Hadi Evita Soliha Hani
author_facet	Syamsul Hadi Evita Soliha Hani
author_sort	Syamsul Hadi
title	A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY
title_short	A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY
title_full	A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY
title_fullStr	A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY
title_full_unstemmed	A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY
title_sort	study of long bean vegetable marketing (vigna sinesis l) in ambulu district, jember regency
publisher	Bogor Agricultural University
publishDate	2020
url	https://doaj.org/article/2656ea10f80a47e2a959db2f4eaee45c
work_keys_str_mv	AT syamsulhadi astudyoflongbeanvegetablemarketingvignasinesislinambuludistrictjemberregency AT evitasolihahani astudyoflongbeanvegetablemarketingvignasinesislinambuludistrictjemberregency AT syamsulhadi studyoflongbeanvegetablemarketingvignasinesislinambuludistrictjemberregency AT evitasolihahani studyoflongbeanvegetablemarketingvignasinesislinambuludistrictjemberregency
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A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY

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