Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: A pilot test.

Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: A pilot test.

Determining the level of customer satisfaction in cleanliness regarding a product or service is a significant aspect of businesses. However, the availability of feedback tools for consumers to evaluate the cleanliness of a restaurant is a crucial issue as several aspects of cleanliness need to be ev...

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Bibliographic Details
Main Authors: Sook Yee Lim, Ummilia Balqis Harun, Abdul Rahman Gobil, Noor Afiqah Mustafa, Nur Azwanis Zahid, Syafinaz Amin-Nordin, Umi Kalsom Md Ariffin, Tengku Zetty Maztura Tengku Jamaluddin, Nurul Azmawati Mohamed, Nor Afiah Mohd Zulkefli, Shamarina Shohaimi
Format: article
Language:EN
Published: Public Library of Science (PLoS) 2021
Subjects:
Medicine
R
Science
Q
Online Access:https://doaj.org/article/26d65f43aca94ca3b86d62149490d40f
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https://doaj.org/article/26d65f43aca94ca3b86d62149490d40f

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