Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors

Antecedents: Motivation for using social networks helps to understand the online behaviors of the adult population and can be a relevant predictor of several variables, considering its common usage on a daily routine. Objective: This article aimed to seek evidence of validity and accuracy for the S...

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Autores principales:	Pâmela Fardin Pedruzzi, Isabela Medeiros de Almeida, Fabíola Rodrigues Matos, Alexsandro Luiz de Andrade
Formato:	article
Lenguaje:	EN ES PT
Publicado:	Universidad de San Martín de Porres 2021
Materias:	Internet Social Networks Scale Life satisfaction Personality Psychology BF1-990
Acceso en línea:	https://doaj.org/article/26fba44c358a417fbbe0be8d994651b5
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spelling	oai:doaj.org-article:26fba44c358a417fbbe0be8d994651b52021-11-13T08:39:15ZSocial Media Motivations Scale (SMM-S): Measure Adaptation and Predictors10.24265/liberabit.2021.v27n2.041729-48272223-7666https://doaj.org/article/26fba44c358a417fbbe0be8d994651b52021-11-01T00:00:00Zhttp://revistaliberabit.com/index.php/Liberabit/article/view/472https://doaj.org/toc/1729-4827https://doaj.org/toc/2223-7666 Antecedents: Motivation for using social networks helps to understand the online behaviors of the adult population and can be a relevant predictor of several variables, considering its common usage on a daily routine. Objective: This article aimed to seek evidence of validity and accuracy for the Social Media Motivations Scale (SMM-S) in the Brazilian context and understand its relationship with personality and life satisfaction. Method: The research was carried out in two stages, with 600 adults in each one, users of online social networks. In both samples, most were women with higher education, from all Brazilian regions and pointed Instagram as their favorite online service. Results: Results indicated that the adapted version of the Social Media Motivations Scale presented indicators of validity and reliability for a structure of four dimensions: Freedom in Social Networks, Routine in Social Networks, Identity in Social Networks and Social Maintenance. Correlations with life satisfaction and personality revealed evidence of convergent validity. Conclusion: The instrument showed validity psychometric evidences for the Brazilian context. The article presents a discussion of the motivations for social networks usage in different contexts. Pâmela Fardin PedruzziIsabela Medeiros de AlmeidaFabíola Rodrigues MatosAlexsandro Luiz de AndradeUniversidad de San Martín de PorresarticleInternetSocial NetworksScaleLife satisfactionPersonalityPsychologyBF1-990ENESPTLiberabit, Vol 27, Iss 2 (2021)
institution	DOAJ
collection	DOAJ
language	EN ES PT
topic	Internet Social Networks Scale Life satisfaction Personality Psychology BF1-990
spellingShingle	Internet Social Networks Scale Life satisfaction Personality Psychology BF1-990 Pâmela Fardin Pedruzzi Isabela Medeiros de Almeida Fabíola Rodrigues Matos Alexsandro Luiz de Andrade Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors
description	Antecedents: Motivation for using social networks helps to understand the online behaviors of the adult population and can be a relevant predictor of several variables, considering its common usage on a daily routine. Objective: This article aimed to seek evidence of validity and accuracy for the Social Media Motivations Scale (SMM-S) in the Brazilian context and understand its relationship with personality and life satisfaction. Method: The research was carried out in two stages, with 600 adults in each one, users of online social networks. In both samples, most were women with higher education, from all Brazilian regions and pointed Instagram as their favorite online service. Results: Results indicated that the adapted version of the Social Media Motivations Scale presented indicators of validity and reliability for a structure of four dimensions: Freedom in Social Networks, Routine in Social Networks, Identity in Social Networks and Social Maintenance. Correlations with life satisfaction and personality revealed evidence of convergent validity. Conclusion: The instrument showed validity psychometric evidences for the Brazilian context. The article presents a discussion of the motivations for social networks usage in different contexts.
format	article
author	Pâmela Fardin Pedruzzi Isabela Medeiros de Almeida Fabíola Rodrigues Matos Alexsandro Luiz de Andrade
author_facet	Pâmela Fardin Pedruzzi Isabela Medeiros de Almeida Fabíola Rodrigues Matos Alexsandro Luiz de Andrade
author_sort	Pâmela Fardin Pedruzzi
title	Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors
title_short	Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors
title_full	Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors
title_fullStr	Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors
title_full_unstemmed	Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors
title_sort	social media motivations scale (smm-s): measure adaptation and predictors
publisher	Universidad de San Martín de Porres
publishDate	2021
url	https://doaj.org/article/26fba44c358a417fbbe0be8d994651b5
work_keys_str_mv	AT pamelafardinpedruzzi socialmediamotivationsscalesmmsmeasureadaptationandpredictors AT isabelamedeirosdealmeida socialmediamotivationsscalesmmsmeasureadaptationandpredictors AT fabiolarodriguesmatos socialmediamotivationsscalesmmsmeasureadaptationandpredictors AT alexsandroluizdeandrade socialmediamotivationsscalesmmsmeasureadaptationandpredictors
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Social Media Motivations Scale (SMM-S): Measure Adaptation and Predictors

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