E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS
Features and prospects of the Russian market of retail electronic trade in physical goods have been considered. It has been established, that over the next few years the following factors will affect the growth of online trade turnover: the development of cross-border exports; the convergence of off...
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Publishing House of the State University of Management
2019
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oai:doaj.org-article:271ba5b0cb7c4a428af221799bbf997c2021-12-03T07:43:28ZE-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS1816-42772686-841510.26425/1816-4277-2019-4-118-123https://doaj.org/article/271ba5b0cb7c4a428af221799bbf997c2019-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1409https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Features and prospects of the Russian market of retail electronic trade in physical goods have been considered. It has been established, that over the next few years the following factors will affect the growth of online trade turnover: the development of cross-border exports; the convergence of offline and online trade; the expansion of the range of products (mainly through products and delivery of ready meals); deeper personalization of offers for the purchase of goods, combined with previously purchased things; the development of mobile retail.V. K. ShaidullinaPublishing House of the State University of Managementarticlecross-border traderetail e-commerceoffline tradeonline storerussiaSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 4, Pp 118-123 (2019) |
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cross-border trade retail e-commerce offline trade online store russia Sociology (General) HM401-1281 Economics as a science HB71-74 |
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cross-border trade retail e-commerce offline trade online store russia Sociology (General) HM401-1281 Economics as a science HB71-74 V. K. Shaidullina E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS |
description |
Features and prospects of the Russian market of retail electronic trade in physical goods have been considered. It has been established, that over the next few years the following factors will affect the growth of online trade turnover: the development of cross-border exports; the convergence of offline and online trade; the expansion of the range of products (mainly through products and delivery of ready meals); deeper personalization of offers for the purchase of goods, combined with previously purchased things; the development of mobile retail. |
format |
article |
author |
V. K. Shaidullina |
author_facet |
V. K. Shaidullina |
author_sort |
V. K. Shaidullina |
title |
E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS |
title_short |
E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS |
title_full |
E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS |
title_fullStr |
E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS |
title_full_unstemmed |
E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS |
title_sort |
e-сommerce in russia: status and prospects |
publisher |
Publishing House of the State University of Management |
publishDate |
2019 |
url |
https://doaj.org/article/271ba5b0cb7c4a428af221799bbf997c |
work_keys_str_mv |
AT vkshaidullina esommerceinrussiastatusandprospects |
_version_ |
1718373558548168704 |