E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS

Features and prospects of the Russian market of retail electronic trade in physical goods have been considered. It has been established, that over the next few years the following factors will affect the growth of online trade turnover: the development of cross-border exports; the convergence of off...

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Autor principal: V. K. Shaidullina
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2019
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Acceso en línea:https://doaj.org/article/271ba5b0cb7c4a428af221799bbf997c
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spelling oai:doaj.org-article:271ba5b0cb7c4a428af221799bbf997c2021-12-03T07:43:28ZE-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS1816-42772686-841510.26425/1816-4277-2019-4-118-123https://doaj.org/article/271ba5b0cb7c4a428af221799bbf997c2019-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1409https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Features and prospects of the Russian market of retail electronic trade in physical goods have been considered. It has been established, that over the next few years the following factors will affect the growth of online trade turnover: the development of cross-border exports; the convergence of offline and online trade; the expansion of the range of products (mainly through products and delivery of ready meals); deeper personalization of offers for the purchase of goods, combined with previously purchased things; the development of mobile retail.V. K. ShaidullinaPublishing House of the State University of Managementarticlecross-border traderetail e-commerceoffline tradeonline storerussiaSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 4, Pp 118-123 (2019)
institution DOAJ
collection DOAJ
language RU
topic cross-border trade
retail e-commerce
offline trade
online store
russia
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle cross-border trade
retail e-commerce
offline trade
online store
russia
Sociology (General)
HM401-1281
Economics as a science
HB71-74
V. K. Shaidullina
E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS
description Features and prospects of the Russian market of retail electronic trade in physical goods have been considered. It has been established, that over the next few years the following factors will affect the growth of online trade turnover: the development of cross-border exports; the convergence of offline and online trade; the expansion of the range of products (mainly through products and delivery of ready meals); deeper personalization of offers for the purchase of goods, combined with previously purchased things; the development of mobile retail.
format article
author V. K. Shaidullina
author_facet V. K. Shaidullina
author_sort V. K. Shaidullina
title E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS
title_short E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS
title_full E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS
title_fullStr E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS
title_full_unstemmed E-СOMMERCE IN RUSSIA: STATUS AND PROSPECTS
title_sort e-сommerce in russia: status and prospects
publisher Publishing House of the State University of Management
publishDate 2019
url https://doaj.org/article/271ba5b0cb7c4a428af221799bbf997c
work_keys_str_mv AT vkshaidullina esommerceinrussiastatusandprospects
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