The Influence of Negative Surprise on Hedonic Adaptation

After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise – differently...

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Autores principales:	Ana Paula Kieling, Vinicius Andrade Brei, Valter Afonso Vieira
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2016
Materias:	hedonic adaptation negative surprise consumption post purchase experiment Business HF5001-6182
Acceso en línea:	https://doaj.org/article/273485c3d15c4b6d832c78edd15583a7
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id	oai:doaj.org-article:273485c3d15c4b6d832c78edd15583a7
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spelling	oai:doaj.org-article:273485c3d15c4b6d832c78edd15583a72021-11-11T15:48:06ZThe Influence of Negative Surprise on Hedonic Adaptation1807-734Xhttps://doaj.org/article/273485c3d15c4b6d832c78edd15583a72016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123045332006https://doaj.org/toc/1807-734XAfter some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise – differently to positive – influences with the level of pleasure foreseen and experienced by the consumer. Study 1 analyzes the influence of negative (vs. positive) surprise on the consumer’s post-purchase hedonic adaptation expectation. Results showed that negative surprise influences the intensity of adaptation, augmenting its strength. Study 2 verifies the influence of negative (vs positive) surprise over hedonic adaptation. The findings suggested that negative surprise makes adaptation happen more intensively and faster as time goes by, which brings consequences to companies and consumers in the post-purchase process, such as satisfaction and loyalty.Ana Paula KielingVinicius Andrade BreiValter Afonso VieiraFUCAPE Business Schoolarticlehedonic adaptationnegative surpriseconsumptionpostpurchaseexperimentBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Iss 3, Pp 111-132 (2016)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	hedonic adaptation negative surprise consumption post purchase experiment Business HF5001-6182
spellingShingle	hedonic adaptation negative surprise consumption post purchase experiment Business HF5001-6182 Ana Paula Kieling Vinicius Andrade Brei Valter Afonso Vieira The Influence of Negative Surprise on Hedonic Adaptation
description	After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise – differently to positive – influences with the level of pleasure foreseen and experienced by the consumer. Study 1 analyzes the influence of negative (vs. positive) surprise on the consumer’s post-purchase hedonic adaptation expectation. Results showed that negative surprise influences the intensity of adaptation, augmenting its strength. Study 2 verifies the influence of negative (vs positive) surprise over hedonic adaptation. The findings suggested that negative surprise makes adaptation happen more intensively and faster as time goes by, which brings consequences to companies and consumers in the post-purchase process, such as satisfaction and loyalty.
format	article
author	Ana Paula Kieling Vinicius Andrade Brei Valter Afonso Vieira
author_facet	Ana Paula Kieling Vinicius Andrade Brei Valter Afonso Vieira
author_sort	Ana Paula Kieling
title	The Influence of Negative Surprise on Hedonic Adaptation
title_short	The Influence of Negative Surprise on Hedonic Adaptation
title_full	The Influence of Negative Surprise on Hedonic Adaptation
title_fullStr	The Influence of Negative Surprise on Hedonic Adaptation
title_full_unstemmed	The Influence of Negative Surprise on Hedonic Adaptation
title_sort	influence of negative surprise on hedonic adaptation
publisher	FUCAPE Business School
publishDate	2016
url	https://doaj.org/article/273485c3d15c4b6d832c78edd15583a7
work_keys_str_mv	AT anapaulakieling theinfluenceofnegativesurpriseonhedonicadaptation AT viniciusandradebrei theinfluenceofnegativesurpriseonhedonicadaptation AT valterafonsovieira theinfluenceofnegativesurpriseonhedonicadaptation AT anapaulakieling influenceofnegativesurpriseonhedonicadaptation AT viniciusandradebrei influenceofnegativesurpriseonhedonicadaptation AT valterafonsovieira influenceofnegativesurpriseonhedonicadaptation
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The Influence of Negative Surprise on Hedonic Adaptation

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