The Influence of Negative Surprise on Hedonic Adaptation

After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise – differently...

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Autores principales: Ana Paula Kieling, Vinicius Andrade Brei, Valter Afonso Vieira
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2016
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Acceso en línea:https://doaj.org/article/273485c3d15c4b6d832c78edd15583a7
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