Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017

We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and...

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Autores principales:	Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor McCarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/2780e66670c647d48ec34f50510d0187
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spelling	oai:doaj.org-article:2780e66670c647d48ec34f50510d01872021-11-04T06:07:16ZThemes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-20171932-6203https://doaj.org/article/2780e66670c647d48ec34f50510d01872021-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC8530318/?tool=EBIhttps://doaj.org/toc/1932-6203We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of communities grew consistently to peak in 2014 before dipping and levelling off by 2017. While several probiotics industry actors appeared and disappeared during this period, the influence of one specific actor rose from a hub initially to an authority in the latter years. With multi-brand advertising and probiotics promotions mostly occupying the Twitter chatter, scientists, journalists, or policymakers exerted minimal influence in these communities. Consistent with previous research, we find that probiotics-related content on social media veers towards promotions and benefits. Probiotic industry actors maintain consistent presence on Twitter while transitioning from hubs to authorities over time; scientific entities assume an authoritative role without much engagement. The involvement of scientific, journalistic or regulatory stakeholders will help create a balanced informational environment surrounding probiotic products.Santosh VijaykumarAravind Sesagiri RaamkumarKristofor McCartyCuthbert MutumbwaJawwad MustafaCyndy AuPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 10 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Santosh Vijaykumar Aravind Sesagiri Raamkumar Kristofor McCarty Cuthbert Mutumbwa Jawwad Mustafa Cyndy Au Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017
description	We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of communities grew consistently to peak in 2014 before dipping and levelling off by 2017. While several probiotics industry actors appeared and disappeared during this period, the influence of one specific actor rose from a hub initially to an authority in the latter years. With multi-brand advertising and probiotics promotions mostly occupying the Twitter chatter, scientists, journalists, or policymakers exerted minimal influence in these communities. Consistent with previous research, we find that probiotics-related content on social media veers towards promotions and benefits. Probiotic industry actors maintain consistent presence on Twitter while transitioning from hubs to authorities over time; scientific entities assume an authoritative role without much engagement. The involvement of scientific, journalistic or regulatory stakeholders will help create a balanced informational environment surrounding probiotic products.
format	article
author	Santosh Vijaykumar Aravind Sesagiri Raamkumar Kristofor McCarty Cuthbert Mutumbwa Jawwad Mustafa Cyndy Au
author_facet	Santosh Vijaykumar Aravind Sesagiri Raamkumar Kristofor McCarty Cuthbert Mutumbwa Jawwad Mustafa Cyndy Au
author_sort	Santosh Vijaykumar
title	Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017
title_short	Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017
title_full	Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017
title_fullStr	Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017
title_full_unstemmed	Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017
title_sort	themes, communities and influencers of online probiotics chatter: a retrospective analysis from 2009-2017
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/2780e66670c647d48ec34f50510d0187
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Themes, communities and influencers of online probiotics chatter: A retrospective analysis from 2009-2017

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