Social Advertising in Aspect of Addressee-Addresser Relations

In the article, by the material of Chinese social advertising texts, the addressees with direct verbal, visual and verbal-visual reference are modeled. The socio-anthropocentric parameters of the addressee of Chinese social advertising texts are established. It is revealed that the dominant paramete...

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Autores principales:	F. E. Abdullayeva, V. A. Kameneva
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2019
Materias:	social advertising addressee of social advertising functions of social advertising manipulation propaganda Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/27ea6993c4db4d6294a1e02e27ccdb91
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id	oai:doaj.org-article:27ea6993c4db4d6294a1e02e27ccdb91
record_format	dspace
spelling	oai:doaj.org-article:27ea6993c4db4d6294a1e02e27ccdb912021-12-02T07:58:07ZSocial Advertising in Aspect of Addressee-Addresser Relations2225-756X2227-129510.24224/2227-1295-2019-7-9-25https://doaj.org/article/27ea6993c4db4d6294a1e02e27ccdb912019-07-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/1240https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295In the article, by the material of Chinese social advertising texts, the addressees with direct verbal, visual and verbal-visual reference are modeled. The socio-anthropocentric parameters of the addressee of Chinese social advertising texts are established. It is revealed that the dominant parameters of reference of social advertising in China at the present time are: age, family roles, professional affiliation, and nationality. The paper proves that the Chinese social advertising in the aspect of “addressee-addresser relations” performs the function of forming public opinion on socially significant aspects of society, the function of inculturation of the younger generation, encourages students to take responsibility for their studies and civil servants - to their professional duties, draws attention to the problems of relationships in the family both between spouses and between children and their parents, grandparents, encourages young people to take a more responsible attitude to marriage, raising children. It also performs the function of prevention of accidents and crimes related to the ignorance of young parents about the dangers of their young children and adolescents. The prospect of the study is to establish the linguistic and visual features of social advertising in China for recipients distinguished on a gender basis and according to the administrative-territorial division of the country.F. E. AbdullayevaV. A. KamenevaTsentr nauchnykh i obrazovatelnykh proektovarticlesocial advertisingaddressee of social advertisingfunctions of social advertisingmanipulationpropagandaSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 7, Pp 9-25 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	social advertising addressee of social advertising functions of social advertising manipulation propaganda Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	social advertising addressee of social advertising functions of social advertising manipulation propaganda Slavic languages. Baltic languages. Albanian languages PG1-9665 F. E. Abdullayeva V. A. Kameneva Social Advertising in Aspect of Addressee-Addresser Relations
description	In the article, by the material of Chinese social advertising texts, the addressees with direct verbal, visual and verbal-visual reference are modeled. The socio-anthropocentric parameters of the addressee of Chinese social advertising texts are established. It is revealed that the dominant parameters of reference of social advertising in China at the present time are: age, family roles, professional affiliation, and nationality. The paper proves that the Chinese social advertising in the aspect of “addressee-addresser relations” performs the function of forming public opinion on socially significant aspects of society, the function of inculturation of the younger generation, encourages students to take responsibility for their studies and civil servants - to their professional duties, draws attention to the problems of relationships in the family both between spouses and between children and their parents, grandparents, encourages young people to take a more responsible attitude to marriage, raising children. It also performs the function of prevention of accidents and crimes related to the ignorance of young parents about the dangers of their young children and adolescents. The prospect of the study is to establish the linguistic and visual features of social advertising in China for recipients distinguished on a gender basis and according to the administrative-territorial division of the country.
format	article
author	F. E. Abdullayeva V. A. Kameneva
author_facet	F. E. Abdullayeva V. A. Kameneva
author_sort	F. E. Abdullayeva
title	Social Advertising in Aspect of Addressee-Addresser Relations
title_short	Social Advertising in Aspect of Addressee-Addresser Relations
title_full	Social Advertising in Aspect of Addressee-Addresser Relations
title_fullStr	Social Advertising in Aspect of Addressee-Addresser Relations
title_full_unstemmed	Social Advertising in Aspect of Addressee-Addresser Relations
title_sort	social advertising in aspect of addressee-addresser relations
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2019
url	https://doaj.org/article/27ea6993c4db4d6294a1e02e27ccdb91
work_keys_str_mv	AT feabdullayeva socialadvertisinginaspectofaddresseeaddresserrelations AT vakameneva socialadvertisinginaspectofaddresseeaddresserrelations
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Social Advertising in Aspect of Addressee-Addresser Relations

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