Social Advertising in Aspect of Addressee-Addresser Relations
In the article, by the material of Chinese social advertising texts, the addressees with direct verbal, visual and verbal-visual reference are modeled. The socio-anthropocentric parameters of the addressee of Chinese social advertising texts are established. It is revealed that the dominant paramete...
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| Main Authors: | , |
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| Format: | article |
| Language: | RU |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/27ea6993c4db4d6294a1e02e27ccdb91 |
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