Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China

Cultural heritage tourist destinations have emerged as a hot topic in tourism literature, but there have been relatively few studies that determine the role of the involvement of local participation in either tourism planning or the decision-making processes of tourists. The connection between local...

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Autores principales: Abdelhamid Jebbouri, Heqing Zhang, Lei Wang, Nasser Bouchiba
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Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
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Acceso en línea:https://doaj.org/article/282cfcf502cf45b68fb3e02f82daab94
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spelling oai:doaj.org-article:282cfcf502cf45b68fb3e02f82daab942021-11-30T11:46:54ZExploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China1664-107810.3389/fpsyg.2021.748534https://doaj.org/article/282cfcf502cf45b68fb3e02f82daab942021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.748534/fullhttps://doaj.org/toc/1664-1078Cultural heritage tourist destinations have emerged as a hot topic in tourism literature, but there have been relatively few studies that determine the role of the involvement of local participation in either tourism planning or the decision-making processes of tourists. The connection between local community participation (LCP), authenticity, access to local products, destination visit image, tourist satisfaction, and tourist loyalty is thus relatively unexplored in the literature. This study used a quantitative approach based on a survey with 406 respondents visiting the city of Kaiping in Guangdong, China. The proposed hypotheses were empirically tested with SPSS and Analysis of Moment Structures. The resulting outcomes indicated a positive correlation between LCP, authenticity, and access to local and destination visit image, which led to tourist satisfaction and ultimately resulted in tourist loyalty. Additional theoretical contributions, practical implications, and limitations were also discussed.Abdelhamid JebbouriHeqing ZhangLei WangNasser BouchibaFrontiers Media S.A.articleKaiping cultural heritage destinationlocal community participationauthenticityaccess to local productstourist satisfactiontourist loyaltyPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution DOAJ
collection DOAJ
language EN
topic Kaiping cultural heritage destination
local community participation
authenticity
access to local products
tourist satisfaction
tourist loyalty
Psychology
BF1-990
spellingShingle Kaiping cultural heritage destination
local community participation
authenticity
access to local products
tourist satisfaction
tourist loyalty
Psychology
BF1-990
Abdelhamid Jebbouri
Heqing Zhang
Lei Wang
Nasser Bouchiba
Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China
description Cultural heritage tourist destinations have emerged as a hot topic in tourism literature, but there have been relatively few studies that determine the role of the involvement of local participation in either tourism planning or the decision-making processes of tourists. The connection between local community participation (LCP), authenticity, access to local products, destination visit image, tourist satisfaction, and tourist loyalty is thus relatively unexplored in the literature. This study used a quantitative approach based on a survey with 406 respondents visiting the city of Kaiping in Guangdong, China. The proposed hypotheses were empirically tested with SPSS and Analysis of Moment Structures. The resulting outcomes indicated a positive correlation between LCP, authenticity, and access to local and destination visit image, which led to tourist satisfaction and ultimately resulted in tourist loyalty. Additional theoretical contributions, practical implications, and limitations were also discussed.
format article
author Abdelhamid Jebbouri
Heqing Zhang
Lei Wang
Nasser Bouchiba
author_facet Abdelhamid Jebbouri
Heqing Zhang
Lei Wang
Nasser Bouchiba
author_sort Abdelhamid Jebbouri
title Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China
title_short Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China
title_full Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China
title_fullStr Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China
title_full_unstemmed Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China
title_sort exploring the relationship of image formation on tourist satisfaction and loyalty: evidence from china
publisher Frontiers Media S.A.
publishDate 2021
url https://doaj.org/article/282cfcf502cf45b68fb3e02f82daab94
work_keys_str_mv AT abdelhamidjebbouri exploringtherelationshipofimageformationontouristsatisfactionandloyaltyevidencefromchina
AT heqingzhang exploringtherelationshipofimageformationontouristsatisfactionandloyaltyevidencefromchina
AT leiwang exploringtherelationshipofimageformationontouristsatisfactionandloyaltyevidencefromchina
AT nasserbouchiba exploringtherelationshipofimageformationontouristsatisfactionandloyaltyevidencefromchina
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