Project approach and development of the mechanism of management of tourist destinations
The article makes an overview of approaches to heritage management, explains the concept of a tourist destination, as well as the importance of using a project management approach and its tools in managing a tourist heritage destination. The paper considers a group of integrated projects that invest...
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| Formato: | article |
| Lenguaje: | RU |
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Publishing House of the State University of Management
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/28aa4ea8d30544728786f6eca14b0798 |
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| Sumario: | The article makes an overview of approaches to heritage management, explains the concept of a tourist destination, as well as the importance of using a project management approach and its tools in managing a tourist heritage destination. The paper considers a group of integrated projects that invest in heritage as a factor of attractiveness of a tourist destination, since it is part of a tourism system that cannot be managed separately and is integrated for the production of a tourism product. Taking into account the importance of preserving heritage values, the project approach involves the engagement of various stakeholders in this process and the creation of a mechanism to increase the effectiveness of tourism investments for the benefit of society, business and the state. |
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