Omnichannel marketing strategy
Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales, service, control, which uses diff ent format...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/28d76db861934c3295f017b4fe93e7e2 |
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