Phygital-Technologies as a Tool for Developing Efficient Communication with Today’s Customer
A key aspect of marketing strategy today is an ability to attract new generations of customers. The present day generation - digitalnatives (digital aboriginals, generation Z) is becoming a fast growing target group of consumer market and future global online-commerce. On the basis of Russian and ov...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2020
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/294f2b5b7bd1429bb95fbcb204dd463d |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Sea el primero en dejar un comentario!