Phygital-Technologies as a Tool for Developing Efficient Communication with Today’s Customer
A key aspect of marketing strategy today is an ability to attract new generations of customers. The present day generation - digitalnatives (digital aboriginals, generation Z) is becoming a fast growing target group of consumer market and future global online-commerce. On the basis of Russian and ov...
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| Format: | article |
| Language: | RU |
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Plekhanov Russian University of Economics
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/294f2b5b7bd1429bb95fbcb204dd463d |
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