Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior

COVID-19 has opened up a significant market for food delivery services in Vietnam. Based on the theory of planned behavior, subjective norms and social isolation were hypothesized to have a positive impact on behavior intention and continuance behavior. The study also aimed to determine the positive...

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Autor principal:	Van Dat Tran
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	social isolation food safety delivery cleanliness subjective norms continual intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/29a8b2dd6d114b76a5354f96b1d18ee7
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spelling	oai:doaj.org-article:29a8b2dd6d114b76a5354f96b1d18ee72021-11-11T19:42:57ZUsing Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior10.3390/su1321120662071-1050https://doaj.org/article/29a8b2dd6d114b76a5354f96b1d18ee72021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12066https://doaj.org/toc/2071-1050COVID-19 has opened up a significant market for food delivery services in Vietnam. Based on the theory of planned behavior, subjective norms and social isolation were hypothesized to have a positive impact on behavior intention and continuance behavior. The study also aimed to determine the positive impacts of perceived food safety, food delivery, and behavioral intention on continuance behavior, while the perception of food safety and food delivery were also proposed to have direct impacts on behavioral intention. Structured equation modeling was used to evaluate data obtained from 299 respondents who were experienced in using delivery apps for ordering food. As a result, this study contributes to prior findings regarding the positive effects of the subject norm—social isolation, food delivery hygiene, perceived food safety—on behavioral intention to use mobile apps. Additionally, customers’ continued usage behavior was found to be also influenced by behavioral intention, perceived food safety, and food delivery hygiene. It was concluded that these findings have significant theoretical and practical implications. This study adds to the existing debate on consumer behavior in the context of online food delivery in Vietnam and sheds light on the elements that could be used to forecast people’s willingness to buy food through food delivery apps, and for how long they would continue to use them.Van Dat TranMDPI AGarticlesocial isolationfood safetydelivery cleanlinesssubjective normscontinual intentionEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12066, p 12066 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social isolation food safety delivery cleanliness subjective norms continual intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	social isolation food safety delivery cleanliness subjective norms continual intention Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Van Dat Tran Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior
description	COVID-19 has opened up a significant market for food delivery services in Vietnam. Based on the theory of planned behavior, subjective norms and social isolation were hypothesized to have a positive impact on behavior intention and continuance behavior. The study also aimed to determine the positive impacts of perceived food safety, food delivery, and behavioral intention on continuance behavior, while the perception of food safety and food delivery were also proposed to have direct impacts on behavioral intention. Structured equation modeling was used to evaluate data obtained from 299 respondents who were experienced in using delivery apps for ordering food. As a result, this study contributes to prior findings regarding the positive effects of the subject norm—social isolation, food delivery hygiene, perceived food safety—on behavioral intention to use mobile apps. Additionally, customers’ continued usage behavior was found to be also influenced by behavioral intention, perceived food safety, and food delivery hygiene. It was concluded that these findings have significant theoretical and practical implications. This study adds to the existing debate on consumer behavior in the context of online food delivery in Vietnam and sheds light on the elements that could be used to forecast people’s willingness to buy food through food delivery apps, and for how long they would continue to use them.
format	article
author	Van Dat Tran
author_facet	Van Dat Tran
author_sort	Van Dat Tran
title	Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior
title_short	Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior
title_full	Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior
title_fullStr	Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior
title_full_unstemmed	Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior
title_sort	using mobile food delivery applications during the covid-19 pandemic: applying the theory of planned behavior to examine continuance behavior
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/29a8b2dd6d114b76a5354f96b1d18ee7
work_keys_str_mv	AT vandattran usingmobilefooddeliveryapplicationsduringthecovid19pandemicapplyingthetheoryofplannedbehaviortoexaminecontinuancebehavior
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Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior

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