Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior
COVID-19 has opened up a significant market for food delivery services in Vietnam. Based on the theory of planned behavior, subjective norms and social isolation were hypothesized to have a positive impact on behavior intention and continuance behavior. The study also aimed to determine the positive...
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| Format: | article |
| Language: | EN |
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MDPI AG
2021
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| Online Access: | https://doaj.org/article/29a8b2dd6d114b76a5354f96b1d18ee7 |
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